Pita Pit Enhances Customer Experience with Launch of "Fresh Grilled, Flavor Filled" Campaign

Since its founding in 1999, Pita Pit has always taken pride in their unique healthy eating approach to the growing quick service industry. Now, as the demand for convenient, fresh and customizable meals only continues to grow among consumers, Pita Pit is looking to distinguish itself even further by launching their new “Fresh Grilled, Flavor Filled” campaign nationwide.

The overarching goal of the campaign is simple: to empower guests to explore an array of flavors and product combinations—all enhanced by the brand’s signature flattop grills.

“Over the past year, we did a lot of consumer research, which confirmed that taste and flavor were the leading attributes by far for our customers and why they go to Pita Pit. These were important conversations to have—especially when it came to improving our customer service and our messaging to guests, said Patrick O’Dell, the director of marketing for Pita Pit. “We know that we offer more customization than any other concept—from our grill to our sauces, we personalize flavor more than any other quick service restaurant. We ultimately wanted to find a way to embody that attribute set. The slogan now is a real win for us. We fresh grill our food, and because it’s served up in our characteristic pita pocket, it’s literally filled with flavor.”

The campaign is designed with the tastemaker in mind: those who love to make, create and ideate an endless variety of menu possibilities. By bringing those products to the forefront, Pita Pit is able to better showcase the delicious flavors that guests can create by using the flattop grill and combining a selection of grilled meats, fresh vegetables, cheeses and sauces all wrapped up in the brand’s trademark soft pita bread. As consumers continue to flock toward healthier and more customizable meal options, the brand is poised to capture additional market share in the growing quick-service segment.

Pita Pit spent months researching decision-making factors most important to its customers’ restaurant selection and established this research as the framework for the campaign. The research showed the brand’s loyal fans considered one thing above all else: great tasting, grilled to order food. Quality, freshness and the availability of healthier options were key secondary drivers for their customers. The new “Fresh Grilled, Flavor Filled” campaign capitalizes on all of those trends by reinforcing the brand’s attributes with its unique flavors and made to order approach.

Alongside the new campaign, Pita Pit will officially launch its new limited time offer, the Chicken Souvlaki Trio. The Chicken Souvlaki Trio gives customers three exciting new ways to order the brand’s number one selling Chicken Souvlaki pita: the Signature Zeus, made with Greek and seasoned chicken, hummus and a fusion of Sriracha and Tzatsiki sauce, the Savory Asian Chicken, featuring the unmistakable taste of teriyaki, and the Smokehouse Chicken, with a flavorful combination of bacon, barbecue sauce and Ancho-Chipotle Sauce.

“We’re constantly trying to ladder up our product line with healthier and more flavorful options. This ultimately helps to give us an opportunity to engage culinary chefs and find a way to bring flavor to the forefront,” O’Dell said. “We view this new campaign as a fresh alternative, and we’re hoping that it resonates with our loyal fans. We want to offer them a unique promise that every time they walk in or get a pita delivered to their door, that it will be filled with big, bold flavors grilled to perfection.”