Franchise News
Pizza Hut and Taco Bell Take Stand Against Artificial Flavors, Colors
Fast food giants remove specific ingredients from menus.
Pizza Hut and Taco Bell are joining brands like McDonald’s and Chipotle in appealing to consumers by getting rid of ingredients with negative associations.
The pizza chain recently announced it is removing artificial flavors and colors from its pizzas by the end of July, making it the first national chain to do so, according to QSR.
"Today's consumer more than ever before wants to understand the ingredients that make up the foods that they enjoy," David Gibbs, CEO of Pizza Hut, was quoted as saying. "As the world's largest pizza company that has unrivaled heritage in quality and flavorful pizzas, it only made sense for us to lead the category in this area. We are committed to doing this the right way and to make the changes that ensure only the highest quality and greatest flavors in our food."
Meanwhile, Taco Bell also announced it is removing all artificial colors and flavors from most of its menu, as well as certain additives, added trans fats, palm oil and high-fructose corn syrup by the end of 2015, according to Nation’s Restaurant News.
CEO of Taco Bell Brian Niccol said this wouldn’t stop the franchise from “being affordable, craveable and Mexican-inspired.”
Don’t Miss the Next Big Franchise Story
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
