Pizza Hut Leans on Nostalgia by Bringing Back Retro Logo

Pizza Hut is throwing it back to the “OG” days. Nation’s Restaurant News reports that the pizza chain is bringing back its cleaner, less-modern ‘60s and ‘70s-era red roof logo, which will launch in a national TV campaign for the limited-time return of its popular Cheesy Bites Pizza next week.

“It’s about celebrating where we came from,” Marianne Radley, Pizza Hut chief brand officer, told Nation’s Restaurant News. “We have to be a little braver, a little bolder in our choices.”

The rebrand and marketing reshuffling occurs after some “lackluster” performance numbers, notes the publication. “During market research sessions with consumers, guests responded enthusiastically when discussions turned to legacy brand features such as the red-roof restaurants and the red-and-white-checkered tablecloths,” NRN writes.

Read the full article here.