Pollo Campero

After opening its 100th U.S. restaurant this month,&nbsp;<a href="https://camperofranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-pollo-campero-plans-to-dominate-the-chicken-business-in-the-us-2726059" target="_blank" rel="nofollow">Pollo Campero</a>, the Central American chicken franchise, is looking forward to major expansion across the country.&nbsp;<a href="https://1851franchise.com/pollocampero/info">Pollo Campero</a> launched its U.S. headquarters in Dallas in 2007 and has been steadily growing ever since. Now, the brand’s parent company, which is over 100 years old, plans to invest $190 million in growth over the next few years.“We have a loyal following of Central Americans who are very passionate about the brand, not only because it is fresh food, but because they have memorable experiences when they go to the restaurants growing in their countries,”&nbsp;<a href="https://www.linkedin.com/in/blas-escarcega-4826281a2?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-pollo-campero-plans-to-dominate-the-chicken-business-in-the-us-2726059" target="_blank" rel="nofollow">Blas Escarcega</a>, vice president of franchise development, told&nbsp;<a href="https://www.dallasnews.com/food/2024/04/16/how-dallas-based-pollo-campero-plans-to-dominate-the-chicken-business-in-the-us/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-pollo-campero-plans-to-dominate-the-chicken-business-in-the-us-2726059" target="_blank" rel="nofollow">The Dallas Morning News</a>. “When we open a restaurant here in the U.S., people get excited because they say, ‘Oh, that’s my brand, that’s home.’”As Pollo Campero has grown throughout the U.S., it has added more familiar dishes to the menu to appeal to American diners. It has long offered coleslaw in U.S. restaurants, and it recently added a new mac and cheese side to the menu.“We’re not only expanding to have more presence, but we are also adding things to the menu so our customers have more relatable things to order,” Escarcega said. “When people say chicken, I want them to say Pollo Campero.”Escarcega said that he has noticed a trend among younger customers, noting that they are more interested in trying new foods and experimenting with different cultures.“This has allowed us to enter the more mainstream consumer [market] here in the U.S., but you also bring along our legacy customers,” he said.Read the full article&nbsp;<a href="https://www.dallasnews.com/food/2024/04/16/how-dallas-based-pollo-campero-plans-to-dominate-the-chicken-business-in-the-us/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-pollo-campero-plans-to-dominate-the-chicken-business-in-the-us-2726059" target="_blank" rel="nofollow">here</a>.

Pollo Campero Franchise Plans Ongoing Growth Across the U.S.

1851 Franchise

The Central American chicken franchise surpassed 100 U.S. units this month, and with an evolving menu and growing fan base, it is poised to continue rapid expansion across the country.

This brand page has been paid for by POLLO CAMPERO. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

The Dallas Morning News: How Dallas-Based Pollo Campero Plans To Dominate the Chicken Business in the U.S.

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Pollo Campero Franchise Has Seen Steady Growth So Far This Year and Is on Track for Further Expansion

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Pollo Campero - 100 Under 100 - Technomic - Nation's Restaurant News - 1851 Franchise

Pollo Campero Honored on 100 Under 100 List by Technomic and Nation’s Restaurant News

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CEO Spotlight: Guatemalan Chicken Is Sweeping the U.S.

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Pollo Campero’s Franchisee Satisfaction Rating is Near Perfect: Here’s How The Brand Supports Its Owners

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Pollo Campero Pursues Aggressive U.S. Growth After 100-Unit Milestone and Steady Same-Store Sales, Footprint Growth

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Lincoln Journal Star: Pollo Campero to Expand into Nebraska

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Pollo Campero Targets Reno, Nevada for New Growth

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The Dallas Morning News: How Dallas-Based Pollo Campero Plans To Dominate the Chicken Business in the U.S.

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