Pollo Campero, the fast-casual chicken franchise with 85-plus U.S. locations and another 270 around the world, has seen record-breaking sales increases over the past few years as more consumers get a taste of the brand’s unique menu and delicious offerings. One reason the brand has seen such great success is the support system it has in place for franchisees. The Pollo Campero team has created a robust support center that is dedicated to the ongoing success of franchise owners, offering support in everything from the real estate site selection process, marketing assistance, a thorough training program, a strong technology platform and more. 

“We have invested heavily in our support structure in Dallas, where we support all our franchisees throughout the U.S.,” said Director of Franchise Development Blas Escarcega. “We want to make sure franchisees can get the training and tools necessary to make them successful. It's one thing to say, ‘we want you to do this,’ but it's another to ensure they have the tools and capabilities to succeed.” 

When a franchisee comes into the system, the corporate team shows them the ropes of all things Pollo Campero. This includes the tools and technology utilized, the quality of the products, the different phases of managing a restaurant, how to ensure consistency and more. The team also wants to make sure the franchisee is passionate about the brand as they are and understands the history that comes with it.

“It really sets franchisees up for success because we spend the time to ensure they understand the brand intimately,” said Escarcega. “It's one thing to sell a product, but you have to understand the history, the culture and the nostalgic appeal that it has. We want them to be responsible franchise partners so the brand can be protected from a quality assurance perspective.” 

Franchisees can expect the same level of support they receive during training throughout the course of ownership. For example, when it comes to marketing, Pollo Campero offers an entire team devoted to helping franchisees implement cutting-edge marketing strategies that are designed to win over their local community and grow brand awareness at the same time.

This support infrastructure is an important part of accelerating growth at Pollo Campero over the next several years. Escarcega says Pollo Campero’s five-year plan is to reach 180 corporate units and 85 franchise locations — 265 overall by 2026. 

Feedback from franchise partners is also a large part of optimizing and improving processes at Pollo Campero. Always looking for ways to improve, the team takes feedback from franchise partners seriously and continuously examines the industry to ensure the brand adapts to changing consumer needs and experiences. 

By building out its infrastructure and perfecting its business model, Escarcega says Pollo Campero has seen great success over the last five years, achieving $2.4 million in AUVs. Several years of same-store sales increases have led to major demand from business-savvy entrepreneurs who are ready to leverage a scalable opportunity.

Recently, the brand saw a record-breaking opening in Raleigh, North Carolina. With over 700 guest transactions and 300 cars in the drive-thru, per day during opening week, the opening is a testament to all the work the team has put in over the past several years. 

“Our franchisee partnership is something that we take very seriously from our perspective,” said Escarcega. “We have the responsibility to not only provide them with the tools they need but to make sure they have the capabilities and bandwidth necessary to build restaurants and grow with the brand.” 

To learn more about franchising with Pollo Campero, visit https://camperofranchise.com/.

About Pollo Campero

Family founded in Guatemala in 1971, Pollo Campero is a fast-service restaurant specializing in uniquely flavorful chicken and a diverse menu offering individual and family meals made with quality ingredients. Using family recipes passed down from generation to generation and a fried chicken recipe that is considered a national treasure of Guatemala, Pollo Campero offers tender, juicy, hand-breaded fried chicken and slow-marinated, citrus-infused grilled chicken that is always fresh and prepared daily. Pollo Campero also offers hand-selected sides inspired by the brand’s roots in Latin America. Since its beginnings as a small, family-owned restaurant, Pollo Campero has grown to more than 350 restaurants around the world. To learn more about Pollo Campero, visit us.campero.com and follow the flavor on Facebook, Twitter and Instagram.