1851

Amidst the glitz, glamor and sunshine of Los Angeles, a new&nbsp;<a href="https://poolwerxfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=poolwerx-franchisees-bring-a-fresh-wave-of-pool-expertise-to-hollywood-2726596" target="_blank" rel="nofollow">Poolwerx</a> franchise is coming thanks to seasoned pool industry veterans&nbsp;<a href="https://www.linkedin.com/in/liliana-escudero-b3876155?utm_source=1851franchise.com&utm_medium=article&utm_campaign=poolwerx-franchisees-bring-a-fresh-wave-of-pool-expertise-to-hollywood-2726596" target="_blank" rel="nofollow">Liliana</a> and&nbsp;<a href="https://www.linkedin.com/in/juan-c-jc-escudero?utm_source=1851franchise.com&utm_medium=article&utm_campaign=poolwerx-franchisees-bring-a-fresh-wave-of-pool-expertise-to-hollywood-2726596" target="_blank" rel="nofollow">JC Escudero</a>.“We’ve been in the pool industry for 20 years, building pools that epitomize luxury and precision with our family-owned construction company<a href="https://www.jdesigns.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=poolwerx-franchisees-bring-a-fresh-wave-of-pool-expertise-to-hollywood-2726596" target="_blank" rel="nofollow"> J Designs Pool &amp; Spa</a>,” Liliana said. “However, we realized that complementing our construction business with a service dimension was the missing piece of our company’s puzzle.”The journey to Poolwerx franchising began when the couple was advised by a friend to explore Poolwerx. The brand is known for its&nbsp;<a href="https://1851franchise.com/poolwerx/5-reasons-to-invest-in-a-poolwerx-franchise-in-2024-2725812">robust franchise model and supportive corporate structure</a>.&nbsp;“We were looking for ways to bring in more residual income,” JC said. “We had offered pool services for some of our own builds in the past, but we weren't offering it to the public in general. After learning what Poolwerx could offer and how it aligned with our vision, the decision was simple. It fit perfectly into our existing business without needing to reinvent the wheel.”Choosing to franchise with Poolwerx allowed the Escuderos to enhance their ability to offer comprehensive pool maintenance, service and repair solutions.&nbsp;A Poolwerx franchise offers both a one-time transaction business model and a recurring revenue stream. The&nbsp;<a href="https://1851franchise.com/poolwerx/how-poolwerx-brings-quality-and-innovation-to-your-pool-2723697#featured">“hub-and-spoke” model</a> combining service and retail means franchise partners aren’t limited to just one piece of the pie. Offerings include preventative maintenance, emergency repairs, pool filter installation, green pool cleanup, hot tub/spa repair, pool heating, pool sand change, pool lighting, saltwater conversion and pool training, as well as a wide range of pool care products.The Escuderos signed with Poolwerx earlier this year and have initiated their franchise operations with a mobile service, with plans to open a retail store in the future. They plan to operate the new franchise and their established design-build company as two different entities."It’s definitely a learning curve, running two complementary businesses at the same time, but it’s also exciting," JC said.&nbsp;According to Liliana,&nbsp;<a href="https://www.poolwerx.com/locations/california/poolwerx-the-valley/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=poolwerx-franchisees-bring-a-fresh-wave-of-pool-expertise-to-hollywood-2726596" target="_blank" rel="nofollow">Poolwerx of The Valley</a> will service areas where the Escuderos have previously built pools, as well as plenty of new areas. “Our goal is to firmly establish Poolwerx here in The Valley, ensuring we're recognized not just for our designs but also for our top-notch service," she said. “We’re excited for what the future holds and the opportunities to expand Poolwerx’s presence in this region.”This year, Poolwerx is looking for qualified and passionate Franchise Partners like the Escuderos to help&nbsp;<a href="https://1851franchise.com/poolwerx/poolwerxs-2024-franchise-predictions-with-ceo-andrew-kidd-2725221#featured">achieve expansion</a> to 120+ stores by adding 30 new franchises annually in the U.S. The team has identified several markets primed for growth, including Texas (Houston, San Antonio and Austin), North Carolina, Georgia, Minnesota and Wisconsin. “Seeing entrepreneurs like Liliana and JC bring their vast industry experience and passion to the Poolwerx family is truly inspiring,” said&nbsp;<a href="https://www.linkedin.com/in/andrew-kidd-72804646/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=poolwerx-franchisees-bring-a-fresh-wave-of-pool-expertise-to-hollywood-2726596" target="_blank" rel="nofollow">Andrew Kidd</a>, CEO of Poolwerx USA. “We are excited to support the Escuderos as they establish Poolwerx as the premier pool service provider in The Valley, and we look forward to their continued success in the region.”For more details on franchising with Poolwerx, visit&nbsp;<a href="https://1851franchise.com/poolwerx">1851franchise.com/poolwerx</a>.

New Poolwerx Franchise Launched by Experienced LA Pool Builders in Hollywood

1851 Franchise

Liliana and JC Escudero have been building pools around LA for 20 years. Now, they have signed on with Poolwerx so they can provide additional services and products to all those pool owners. 

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Poolwerx Franchisees Bring a Fresh Wave of Pool Expertise to Hollywood

poolwerx-franchisees-bring-a-fresh-wave-of-pool-expertise-to-hollywood

TruBlue Home Service Ally

Why TruBlue is the Ideal Franchise for Multi-Unit Owners: Scalable Growth With a Purpose

why-trublue-is-the-ideal-franchise-for-multi-unit-owners-scalable-growth-with-a-purpose

Onigilly Japanese Kitchen

Koji Kanematsu Turned a 2,000-Year-Old Japanese Staple Into One of the Most Scalable Restaurant Franchise Models

koji-kanematsu-turned-a-2000-year-old-japanese-staple-into-one-of-the-most-scalable-restaurant-franchise-models

Lindora

Celebrating the Nurse Behind the Mission: How Melinda Endricks Is Powering Lindora’s Growth and Impact Nationwide

celebrating-the-nurse-behind-the-mission-how-melinda-endricks-is-powering-lindoras-growth-and-impact-nationwide

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

sola-salons-targets-chicago-for-strategic-franchise-growth

Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

melting-pot-franchise-year-round-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight graphic with photo of Amy Lepke and family and Papa Murphy's logo

After 14 Years as a Stay-At-Home Mom, Amy Lepke Returned to Papa Murphy’s — This Time as an Owner

papa-murphys-franchise-amy-lepke

Franchisee Spotlight with Micki Waters and Papa Murphy's Logo

Work Mom: How Micki Waters Became a Mother Figure to Her Entire Papa Murphy’s Team

work-mom-how-micki-waters-became-a-mother-figure-to-her-entire-papa-murphys-team

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

Poolwerx Franchisees Bring a Fresh Wave of Pool Expertise to Hollywood

MORE STORIES LIKE THIS