The Kuya J restaurant group will be the chicken chain’s sole franchisee in the country.
Popeyes is opening its first restaurants in the Philippines this year.
According to a press release published on QSR Magazine, the chicken chain has partnered with Kuya J Group, a local restaurant group, to open the brand’s first stores in the market. Kuya J Grup has exclusive franchisee rights within the country.
“We are very excited to sign our first major development agreement for the Popeyes brand in Asia,” said Alexandre Santoro, President of Popeyes, in the release. “We believe that our passion for food at Popeyes will resonate well with guests in the Philippines. Our partner, Kuya J Group, brings years of local expertise and a keen understanding of consumers in the Philippines.”
Read the full press release at qsrmagazine.com.