Popeye’s Out-2019’s Everyone With New Migos Menu Collab

Happy Friday to nobody but the Popeye’s marketing team.

If you, like us, are accustomed to dancing with your dogs in the nighttime, then Migos’ love for the popular chicken chain should come as no surprise to you—by our count, the rap trio has mentioned the brand by name in at least four tracks, but probably more. What may, though, is the news that Migos has teamed up with Popeye's to introduce a limited-time Uber Eats menu, available nationwide beginning today through January 2. 

As noted by Thrillist, the Migos Menu is comprised of four combo options; in addition to the Tour Rider—no, really, Popeye’s is confirmed as being on Migos’ tour rider—Uber Eats users can order the Quavo, the Offset and the Takeoff, with each combo meal mirroring each rapper’s favorite Popeye’s order. 

Celebrities, they really are just like us. Except for you, Takeoff—who eats mashed potatoes without gravy? 

We may be biased, but everything about this partnership is fantastic, especially considering it spawned out of the well-documented frenzy in the aftermath of the Popeye’s chicken sandwich rollout in late summer. The always amiable and business-savvy Quavo posted an Instagram video selling sold-out Popeye’s chicken sandwiches from his trunk for $1,000 each, which quickly went viral and caught the attention of the brand, ultimately leading to the menu partnership, Quavo revealed to TMZ.  

For Popeye’s specifically, though, the partnership is a well-researched and seamlessly executed activation, and one that is uniquely positioned to capture the hard-to-win attention of the millennial consumer, at that. It’s a truly perfect bookend to a masterful 2019 for the brand on the digital front. 

Every other franchise brand, consider yourself put on notice.

Read the full Thrillist article here.