Franchise Deep Dive: Preservan Franchise Costs, Fees, Profit and Data
This franchise transforms the way wood rot repair and remediation is handled by leveraging a 100% epoxy solution to repair wood, rather than replace it.
LAST UPDATED: 1/2024
FRANCHISE WEBSITE: https://gopreservan.com/start-a-franchise/
NUMBER OF LOCATIONS: 5 territories
REPORTED COST TO GET IN: $81,400 – $130,000
REPORTED ROI (Item 19): $209,708 (direct gross profit)
Preservan is a home services franchise that specializes in using epoxy resins to treat, repair and eliminate wood rot. With a philosophy of repair over replacement, the franchise utilizes a proprietary resin repair system that can restore rotting and deteriorating wood.
Preservan was founded in Oklahoma City, Oklahoma by Ty McBride, who was looking for an affordable and efficient way to restore old wood windows. With an aim to do things differently, McBride spent five years growing the business and perfecting the model, from technician recruitment to pricing and digital marketing. By prioritizing transparency and offering an alternative 100% epoxy solution to replacing wood, McBride carved out a unique position in the $657 billion home services market, with a heavy focus on windows, doors and architectural wood restoration.
The success of his approach and the unmet demand across the country encouraged McBride to begin franchising.
How Many Preservan Locations Are There?
As of January 2024, Preservan has grown to include five territories across the country, including Oklahoma City, Tulsa, Orlando, Greensboro and Nashville.
Looking ahead, Preservan aims to expand its reach, focusing on markets with a high demand for wood rot remediation. By the end of 2024, the brand hopes to have 20 total territories. Its strategy involves identifying areas with significant environmental needs and historic structures, ensuring its services are not only effective but essential. To start, the company is targeting the Southeast U.S.
What Is the Preservan Business Model?
Preservan’s business model is focused on providing customers with affordable, convenient and sustainable wood rot repair services using long-lasting epoxy resins. The franchise completely transforms the way wood rot repair and remediation is handled by leveraging a 100% epoxy solution to repair wood, rather than replace it. Preservan delivers its services to all ages of homes and repairs windows, doors and architectural wood features.
The franchise can be operated from your home or on-the-go and can be done by just one technician, which eliminates the costs required to open a physical location or hire additional staff. As a result of its services, the brand says most projects can be started and completed within 24 hours.
For franchise owners, Preservan provides all the necessary training and support required to operate a successful business. The brand provides marketing support, a three-week training course and a call-center HUB for franchisees who may need more specific assistance. The brand also invests heavily in developing its technicians, called EpoxyTechs, with a unique epoxy technician certification program, complete with KPIs and a comprehensive training manual, to help franchisees fight a tight labor market.
As part of the brand’s commitment to sustainability, each Preservan franchise owner works alongside 1% For the Planet, a global network of thousands of businesses and environmental organizations that donate one percent of all revenue to environmental causes. There are also no wasteful, fuel-burning trips to the home center or lumber yard. Preservan franchise owners drive fuel-efficient Kia’s and produce less than 1lb of landfill waste per job.
When it comes to the ideal Preservan franchise owner, they are not required to have any construction experience, nor will they be required to obtain a contractors license in most cases.
How Much Can Preservan Franchise Owners Make?
Below is the analysis of 2022 results for a company-owned outlet in the Oklahoma City market. This location began operations in 2018 as Wood Window Rescue and in 2021 adopted the Preservan tradename and began operations representative of the Franchised Business.
Gross Sales
- $321,585 (Total)
- 100.00% (Total % of gross sales)
Technician Labor Cost
- $85,128
- 26.47%
Product and Supply Cost
- $26,749
- 8.32%
Direct Gross Profit
- $209,708
- 65.21%
Less: Select Disclosed Expenses
Service Vehicle Fuel and Maintenance Expenses
- $3,792
- 1.18%
Insurance
- $6,597
- 2.05%
Marketing
- $19,275
- 6.00%
Direct Gross Profit after Select Disclosed Expenses
- $180,044
- 56.00%
Less: Franchise Related Expenses
Royalty Fee
- $22,511
- 7.00%
Brand Development Fund Fee
- $ 3,216
- 1.00%
Local Marketing
- N/A
Software Fee
- $3,600
- 1.12%
Contact Center Fee
- $ 3,600
- 1.12%
1% For The Planet Fee
- $3,216
- 1.00%
Direct Gross Profit after Select Disclosed Expenses and Franchise Related Expenses
- $143,901
- 44.75%
How Much Does It Cost to Open a Preservan?
The total investment necessary to begin operation under a franchise agreement within a single territory is $81,400 to $130,000. This includes $53,000 to $56,000 that must be paid to the franchisor or its affiliates. The total investment necessary to begin operation of the franchised business within multiple territories is $106,400 to $230,000. This includes $78,000 to $156,000 that must be paid to the franchisor or its affiliates.
Below is a breakdown of the estimated initial investment.
- Initial Franchise Fee: $50,000
- Construction and Leasehold: $0 – $3,000
- Storage Unit: $300 – $700
- Initial Inventory: $3,000 – $9,000
- Epoxy: $3,000 – $6,000
- Computer, Software and Point of Sale System: $0 – $3,000
- Service Vehicle: $4,500 – $13,500
- Start-Up Marketing: $6,000 – $15,000
- Insurance Deposits – Three Months: $1,500 – $4,500
- Travel for Initial Training: $2,500 – $7,700
- Professional Fees: $1,000 – $3,000
- Licenses and Permits: $0 – $2,000
- Activation Fee: $600
- Additional Funds – Three Months: $9,000 – $20,000
- Total Estimate: $81,400 – $130,000
What Is the Franchise Fee for Preservan?
The initial franchise fee is $50,000 for a Preservan Business operated in a single territory.
For qualified individuals who were honorably discharged from any branch of the United States Military, Preservan offers a 10% discount off the franchise fee for your first franchise agreement for your first territory. The same discount applies for qualified individuals who are enrolled members of an American Indian Tribal Nation or Alaska Native Village recognized by the United States federal government.
Who Is the Leadership of Preservan?
- William (“Ty”) McBride – CEO, Founder and Co-Owner
- Morgan Reinart – Chief Operations Officer and Co-Owner
- Emily Potts – Community Relations Director
- Magon Hoffman – Marketing Director
- April McBride - Franchise Development
- James Carey - Franchise Development
What Helpful Articles Can I Read to Learn More About Preservan?
- Preservan Brand Story / Finding a Future In The Past
- Why I Bought a Preservan Franchise
- Meet the Franchisee: Orlando, FL
- Preservan Ebook
- Preservan Founder Story: Ty McBride Talks Life, Franchising and Entrepreneurship
Disclaimer: This content is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction. All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
MORE STORIES LIKE THIS
How Preservan's Franchise Support Model Takes Opportunity to the Next Level
How Preservan Creates a Sustainable, Scalable Franchise Model
A Rare Chance to Join a Category Creator: Why Preservan's Eco-Smart Wood Repair Franchise Is One of 2024’s Most Exciting Home Service Businesses
How Preservan Wood Rot Repair Saved Homeowners $5 Million with Eco-Smart Solutions