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How Preservan Creates a Sustainable, Scalable Franchise Model

Owners with the wood rot repair franchise rely on its streamlined business model and robust support system to guide them as they scale to address continuing demand.

By Morgan Wood1851 Franchise Contributor
SPONSOREDUpdated 2:14PM 02/22/24

Preservan, the emerging wood rot repair franchise, is disrupting the home services industry by introducing an entirely new business model that focuses on wood repair and restoration rather than removal and renovation. This model is far more sustainable than other existing options, and it offers franchise owners a bright future with plenty of opportunity to scale. In addition, the franchise features robust training and ongoing support designed to help owners scale quickly and sustain long term growth.

“We’ve all become more aware of the impact of sustainable living and keeping things and making them last longer,” said Ty McBride, Founder and CEO of Preservan. “But there’s also a positive economic benefit. When the cost of labor, materials and borrowing money have all gone up significantly, a lot of homeowners are looking for alternatives that provide a better return on their investment. Our service does a great job of repairing rather than replacing, and they get the positive economic benefit as well as the environmental benefit.”

Preservan franchisees can repair wood doors, windows, garage doors, columns, siding, trim and decorative molding; this allows them to address multiple areas of a customer’s home, which lays a path to scalability. Repeat and referral business can be a powerful driver for a franchisee’s growth, and once franchisees deliver high-quality work and begin to build relationships with their homeowner clients, expansion and growth can ensue.

This fact is strengthened by the ongoing need that exists in the wood repair space. Because wood is a natural material, it can be protected, but it’s never fully immune to the external factors that cause it to deteriorate. And because wood is so commonly used as a building material, millions of homes nationwide will, at some point, experience wood rot.

“The effects of global climate change are having an impact on wood deterioration. Over time, it’s going to get even more prevalent,” said McBride. “It’s the termites and the fungus that create rot, and they need two things to survive. They need moisture, and they need the temperatures to be above freezing. As the climate is warming and becoming wetter in some areas, those conditions will increase demand over time for our services.”

The Preservan model offers franchisees a clear advantage as they consider the future of their business and the demand they’ll be able to tap into, but this certainly isn’t the only perk. Many of the practices that make Preservan more environmentally sustainable also work to create a business that can capture sustainable growth more easily over the years.

“The franchise embodies sustainability both economically and environmentally. When we’re operating in a smaller footprint, in a smaller vehicle and with less labor, we’re just increasing our efficiencies,” said McBride. “We don’t create tons of waste, and we use fuel-efficient vehicles, and that makes it a lot less expensive to operate. The scalability is the fun part of all of this because expansion just means building a market for another vehicle and putting that vehicle on the road.” 

McBride explained that franchisees can scale their businesses the same way he grew his. After becoming established in his own neighborhood, McBride knew there would be demand in other communities nearby and aimed to tap into it. Through direct mail, canvassing and digital marketing efforts, franchisees can connect with the neighborhoods they plan to expand to. 

With each growth step, “going all in” with the community is crucial; it allows franchisees to identify and pursue attainable goals while remaining connected to the business and the people they serve. McBride explained that the streamlined model allows owners to “get a qualified trainee from zero to producing revenue in 30 to 60 days,” and this timeline leans heavily on strong marketing to prepare the new trainee and territory for a successful launch.

Having the backing of an established franchise system is especially beneficial as owners grow their business. Because he launched Preservan from the ground up, McBride fully understands how challenging it can be to build a business from scratch, and he has worked hard to develop structure and resources that simplify the process for franchisees.

Compared to other businesses, Preservan’s mobile model and quick ramp-up allow owners to expand more efficiently, positioning them to multiply their territories and capture as much of their market as they please.

“Preservan has training, support, coaching and Mastermind calls. But we also do the simple stuff, like building a price book. We have a call center that takes phone calls to create appointments,” he said. “We have these resources in place so the individual can really focus on what matters in their local area, which is building that local business. They’ve got tons and tons of support through us and our suppliers, and they can just go be the champion of wood repair in their market.”

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