Franchise News
Printing Impressions Magazine: Safeguard Business Systems Celebrates Six Decades in the Franchise Industry
Safeguard Business Systems explains how the brand has evolved over 60 years in the printing industry.
After six decades in business and particularly since becoming part of Deluxe Corp. in 2004, Safeguard Business Systems has thrived in the evolving printing industry.
Launched as a check printing company in 1956, Safeguard has grown to more than 300 offices in the U.S. and Canada, still offering printed checks and forms, but also offering promotional products, web and email marketing, SEO and more.
One best selling service the brand offers is eChecks, staying true to their roots, but with an updated twist.
“So it’s taking the same acumen, the same skill, the same background we have in a key area on the check side, and using technology to help make us more relevant and help business owners be more efficient,” Sorrenti explains to the publication.
Sorrenti points out that Safeguard thrives under the leadership umbrella of Deluxe Corp., a publicly held company, but with the support of local franchisees serving small businesses across the country.
“Our distributors and the brand are our most important assets,” Sutton [tells the publication]. “You don’t maintain a strong brand, a 60-year track record, without solid, world-class individuals.”
Click here to read the full story.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
