The popular limited-time offering is set to return to the coffee giants early next week.
Pumpkin Spice Latte season is almost here. According to a recent article in Fortune, the limited-time offering is set to make a return to Starbucks on the 28th and Dunkin’ on the 27th. This marks an earlier launch date for the offering than last year when it hit the market in September.
The drink has built up a very loyal following over the years and continues to generate high levels of social media engagement and sales. Starbucks reported that it sold over 200 million Pumpkin Spice Lattes in its first decade on the menu. While some protest that it is too early to bring back the LTO, others are counting down the days until it returns.
Brands looking to capitalize on the excitement surrounding the PSL may wish to introduce items featuring fall flavors.
Read the full article here.