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The fast-casual market has left old-fashioned fast food in the dust, and there are plenty of lessons to be learned by various brands, according to QSR.

Steve Jones, managing director at Jones Lang LaSalle, broke these lessons down into the three F’s: fast, fresh and friendly.

“What I think these quick-serve restaurants are starting to recognize is they’ve got to be doing that,” he told QSR.

While fast-food establishments already have one F down pat, it’s the other two they need to work on.

“The fresh is in the quality of the food, but I would also refer to that as the freshness of the store,” Jones said. “First of all, is the restaurant clean? Has it been updated?”

As far as friendly, Jones spotlighted Chick-fil-A as a brand that understands how to do customer service right.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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