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<a href="http://www.togosfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-a-digital-renaissance-of-loyalty-programs-7963" target="_blank" rel="nofollow" style="text-decoration:none;" target="_blank">Togo&rsquo;s Eateries</a> may have originated in 1971, but it&rsquo;s found a way to be modern with the national rollout of their new digital rewards program. The 250-unit sandwich chain shifted from handing out paper reward cards, <a href="https://www.qsrmagazine.com/news/digital-renaissance-loyalty-programs?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-a-digital-renaissance-of-loyalty-programs-7963" target="_blank" rel="nofollow" style="text-decoration:none;" target="_blank">reports QSR</a>, to having customers check in from their smart phones. 

The new point-based program offers a point per dollar spent, with $5 off for every 50 earned points. Another major driver of the program is that all reward members receive a free sandwich during the month of their birthday.

Aside from the incentives, <a href="http://togos.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-a-digital-renaissance-of-loyalty-programs-7963" target="_blank" rel="nofollow" style="text-decoration:none;" target="_blank">Togo&rsquo;s</a> also uses the rewards program to track customer behavior. 

&ldquo;Our Rewards program provides some very robust data,&rdquo; Togo&rsquo;s senior brand manager Leslie Lopez told QSR. &ldquo;We know basic stats like age, visits, and spend. But we can also do a deeper dive to segment guests and measure how they&rsquo;re responding to campaigns and offers. We can also see what types of delivery messages are getting greater action&mdash;from geo-fencing to standard email and/or mobile push notifications.&rdquo;

<a href="https://www.qsrmagazine.com/news/digital-renaissance-loyalty-programs?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-a-digital-renaissance-of-loyalty-programs-7963" target="_blank" rel="nofollow" style="text-decoration:none;" target="_blank">Click here</a> to read the full article. 

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QSR: A Digital Renaissance Of Loyalty Programs

1851 Franchise

Togo’s new loyalty program increases revenue and improves understanding of customer behavior


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QSR: A Digital Renaissance Of Loyalty Programs

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