Scientists have been working to figure out an alternative means for meat, as the prospect of feeding a world population of 9 billions looms ahead. “Conventional agriculture is running out of options,” writes QSR. Now, companies such as Impossible Foods and Beyond Meat, are being backed by some of the most influential business people, like Bill Gates and Twitter cofounders Evan Williams and Biz Stone.

Derived from animal cells, lab-grown meat lacks much of the contamination and associated health risks of conventional agriculture. It’s also more eco-friendly, emitting less greenhouse gas emissions, using less water and land and less energy to produce. Because of the sterile lab environment, antibiotics and growth-promoting hormones are also not needed.

Alternatively produced meats, however, are still far from becoming the norm. Many scientists project that it will take years before the meats are ready or affordable enough for the mass market.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.