Franchise News
QSR: Dairy Queen Offering New $5 Buck Lunch in January
DQ plans to bring the biggest value meals to the restaurant industry.
To kick off the new year, Dairy Queen is offering several $5 Buck Lunch options, like the Deluxe Bacon Cheeseburger. All $5 Buck Lunch options include a sundae, too. For an extra dollar, customers can upgrade from a sundae to a Blizzard Treat, which includes salty caramel truffles, toffee, cocoa fudge and vanilla soft serve.
“As we move into the post-holiday shopping season, consumers are ready for a value they can really sink their teeth into. We have that and more for them with our $5 Buck Lunch,” said Barry Westrum, American Dairy Queen Corporation executive vice president of marketing. “Our new Deluxe Bacon Cheeseburger is the ultimate in taste and an irresistible reward for our fans. This limited time offer is a massive, mouthwatering bacon cheeseburger that is ready to satisfy any appetite. We are excited to kick off the New Year with delicious flavors, unbeatable prices and incredible variety.”
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
