Wingstop Restaurants Inc. has announced the appointment of Maurice Cooper as the franchise brand’s new senior vice president and chief marketing officer.

According to a press release published on qsr.com, Cooper will oversee the franchise’s global marketing strategy and report directly to Charlie Morrison, Wingstop’s CEO.

Cooper arrives at Wingstop with a wealth of consumer marketing experience, having previously worked with brands including Coca-Cola and Holiday Inn.

“Maurice has a strong track record of success as an award-winning marketer, as well as a business leader dedicated to consumer and franchisee satisfaction,” said Charlie Morrison in the release. “As we continue to rapidly expand our footprint, Maurice will have an instrumental role in building and promoting the Wingstop brand globally.”

Read the full press release at qsr.com.