QSR Magazine: A Look Inside Capriotti's Tech-Driven Restaurant of the Future

It is important for a brand to be able to adapt in order to evolve with the industry. According to a recent article in QSR Magazine, Capriotti's is embracing change by integrating technology throughout its consumer experience.

“The use of technology in our daily lives is growing at exponential rates. As trends in not only technology, but also in every aspect of our lives evolve, it’s our job to evolve right along with them in order to provide the best dining experience that we can for our customers,” said chief development officer, David Bloom.

One way the brand with advance is by incorporating online ordering pick-up windows at select locations. This will help to streamline the ordering process and make picking up to-go orders even easier. The brand will also implement mobile ordering stations within newer models of the restaurant to boost overall convenience. This change will help Capriotti's capitalize on the growing popularity of to-go dining by offering an easy and high-tech option.

Bloom explained, "We are always striving to meet and exceed the demands and expectations of our consumers, which is the primary motivator for focusing on mobile ordering and tech."

Read the full article here.