1851

Chipotle founder Steve Ells will be stepping down from his role and taking on a new position as chairman. According to a&nbsp;<a href="http://bit.ly/2Ge8zR8?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-chipotle-names-taco-bells-brian-niccol-ceo-2705568" target="_blank" rel="nofollow" style="color: rgb(17, 85, 204);" target="_blank">recent article in QSR Magazine</a>, the brand has named <a href="https://www.tacobellfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-chipotle-names-taco-bells-brian-niccol-ceo-2705568" target="_blank" rel="nofollow" target="_blank">Taco Bell</a> CEO&nbsp;Brian Niccol the new leader. The decision comes after over three months of searching, as the brand announced Ells would be vacating the position back in November.

Niccol was chosen due to his role in boosting innovation and marketing efforts to turn Taco Bell into a popular concept with a younger audience. He was involved in the decisions to introduce a late night menu, launch breakfast options and build a strong social media presence.

Ells said Chipotle selected Niccol as a result of his &quot;expertise in digital technologies, restaurant operations, and branding make him a perfect fit for Chipotle as we seek to enhance our customer experience, drive sales growth, and make our brand more relevant.&rdquo;

Chipotle is looking to launch several new initiatives including a loyalty program, a redesign of the make line in order to boost efficiency and allow for more digital orders as well as new catering options.

&quot;I am very excited to be joining Chipotle at this pivotal time in its history. At Chipotle&#39;s core is delicious food, which I will look to pair up with consistently great customer experiences. I will also focus on dialing up Chipotle&#39;s cultural relevance through innovation in menu and digital communications. This will attract customers, return the brand to growth, deliver value for shareholders, and create opportunities for employees,&quot; said Niccol.

Read the full article&nbsp;<a href="http://bit.ly/2Ge8zR8?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-chipotle-names-taco-bells-brian-niccol-ceo-2705568" target="_blank" rel="nofollow" style="color: rgb(17, 85, 204); font-family: arial, sans-serif;" target="_blank">here</a>.&nbsp;

&nbsp;

QSR Magazine: Chipotle Names Taco Bell's Brian Niccol CEO

1851 Franchise

The new leader was selected because of his innovative approach and expertise in marketing initiatives. 

qsr-magazine-chipotle-names-taco-bells-brian-niccol-ceo

HomeTeam Inspection Service

Photo of HomeTeam inspector in red polo and khaki pants, walking by branded vehicle

Real Estate Today: Behind the Drywall: The Truth About Home Inspections

purpose-of-home-inspection

Dog Training Elite

Dog Training Elite Franchise - DTE - National Service Dog Month - 1851 Franchise

Celebrating Service Dogs: Why Proper Training Changes Lives — And How Dog Training Elite Is Leading the Way

dog-training-elite-national-service-dog-month

Senior Care Authority

How This Senior Care Authority Franchisee Turned Love for His Grandparents Into a Lifelong Calling

how-this-senior-care-authority-franchisee-turned-love-for-his-grandparents-into-a-lifelong-calling

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

father-son-home-inspection-franchise-florida

KLA Schools

KLA Schools of Beachwalk Hosts Admissions Kick-Off Celebration

kla-schools-of-beachwalk-hosts-admissions-kick-off-celebration

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

AI Is Reshaping Franchising: $100 Billion Valuations and Hyper-Localized Advertising

ai-is-reshaping-franchising-100-billion-valuations-and-hyper-localized-advertising

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

QSR Magazine: Chipotle Names Taco Bell's Brian Niccol CEO

MORE STORIES LIKE THIS