1851

Over the past few years, <a href="http://www.focusbrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-how-focus-brands-is-blazing-a-path-for-the-future-11501" target="_blank" rel="nofollow" target="_blank">Focus Brands</a>, whose portfolio includes <a href="http://www.moesfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-how-focus-brands-is-blazing-a-path-for-the-future-11501" target="_blank" rel="nofollow" target="_blank">Moe&rsquo;s Southwest Grill</a>,&nbsp;<a href="http://www.mcalistersdelifranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-how-focus-brands-is-blazing-a-path-for-the-future-11501" target="_blank" rel="nofollow" target="_blank">McAlister&rsquo;s Deli</a>, <a href="https://www.schlotzskysfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-how-focus-brands-is-blazing-a-path-for-the-future-11501" target="_blank" rel="nofollow" target="_blank">Schlotzsky&rsquo;s</a>, <a href="https://www.auntieannesfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-how-focus-brands-is-blazing-a-path-for-the-future-11501" target="_blank" rel="nofollow" target="_blank">Auntie Anne&rsquo;s Pretzels</a>, <a href="https://www.cinnabonfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-how-focus-brands-is-blazing-a-path-for-the-future-11501" target="_blank" rel="nofollow" target="_blank">Cinnabon</a> and <a href="http://www.carvelfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-how-focus-brands-is-blazing-a-path-for-the-future-11501" target="_blank" rel="nofollow" target="_blank">Carvel</a>, has emerged as a leader within the franchise industry.

This is due, in large part, to a series of changes the company has gone through over the years&mdash;changes that were spearheaded by CEO Steve DeSutter.

&ldquo;Technology and other factors are going to change things, and however we think about change today, it&rsquo;s going to come faster and harder than we&rsquo;ve ever experienced before,&rdquo; DeSutter said. &ldquo;For us to be a real winner, we were going to have to do certain things that were going to take our very solid brands &hellip; to the next level or position them to be able to win in this rapidly changing environment. And that was going to mean change.&rdquo;

One of these changes includes boosting the company&rsquo;s digital presence. Today, all six brands have deep roots in various social media platforms. Beyond the standard notifications triggered by a user mentioning the brand or using its hashtag, Focus can identify brand advocates, answer questions that aren&rsquo;t directed to the brand handles, and home in on opportunities for engagement that might otherwise be overlooked.

&ldquo;Fans don&rsquo;t expect us to be there, and then we engage them in a meaningful way,&rdquo; says Paul Macaluso, president of&nbsp;<a href="http://mcalistersdeli.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-how-focus-brands-is-blazing-a-path-for-the-future-11501" target="_blank" rel="nofollow" target="_blank">McAlister&rsquo;s</a>&nbsp;and previously Focus&rsquo; senior vice president of brand marketing strategy.

<a href="https://www.qsrmagazine.com/reports/focus-brands-blazes-path-future?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-how-focus-brands-is-blazing-a-path-for-the-future-11501" target="_blank" rel="nofollow" target="_blank">Click here to read the original article.</a>

QSR Magazine: How Focus Brands is Blazing a Path for the Future

1851 Franchise

With new tech-inspired digs, a collaborative mindset and combined resources, Focus Brands is sprinting toward success. 


qsr-magazine-how-focus-brands-is-blazing-a-path-for-the-future

BooXkeeping

From Ice Cream to Income Streams: How Greg Cox Found His Sweet Spot with BooXkeeping

from-ice-cream-to-income-streams-how-greg-cox-found-his-sweet-spot-with-booxkeeping

Children's Lighthouse

Children’s Lighthouse Named Among America’s Best in Customer Service by Newsweek

childrens-lighthouse-named-among-americas-best-in-customer-service-by-newsweek

KLA Schools

How KLA Schools Is Redefining Early Childhood Education Through a Hands-On, Academically-Rich Approach

how-kla-schools-is-redefining-early-childhood-education-through-a-hands-on-academically-rich-approach

Why Tennessee Is a Strategic Growth Market for Children’s Lighthouse

why-tennessee-is-a-strategic-growth-market-for-childrens-lighthouse

Comfort Keepers

Comfort Keepers Eyes Salt Lake City for Expansion: Meeting the Rising Demand for In-Home Senior Care in Utah

comfort-keepers-eyes-salt-lake-city-for-expansion-meeting-the-rising-demand-for-in-home-senior-care-in-utah

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Keurig Dr Pepper Splits in $18 Billion JDE Peet’s Deal, Creating Global Coffee Giant

keurig-dr-pepper-splits-in-18-billion-jde-peets-deal-creating-global-coffee-giant

McDonald’s Rolls Out Major Value Push To Win Back Customers Amid Inflation

mcdonalds-rolls-out-major-value-push-to-win-back-customers-amid-inflation

Photo of Paris Baguette pastries and beverages 

Paris Baguette Celebrates 250th Café Opening in Frederick, Maryland, Accelerating Expansion and Reviving the Neighborhood Bakery Café

paris-baguette-250th-north-america-cafe

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

Planet Fitness Franchisees Donate $100K to Support Texas Flood Relief - 1851 Franchise

Planet Fitness Franchisees Donate $100K To Support Texas Flood Relief

planet-fitness-texas-flood-relief

graphic image of a franchisee spotligh aman kaur of voodoo brewing

How This Trio of Friends Is Brewing Up Community With Voodoo Brewing Co. in Prosper, Texas

voodoo-brewing-franchisee-aman-kaur-prosper-texas

Franchise Deep Dive graphic with i9 Sports logo

i9 Sports Franchise Costs, Fees, Profit and Data for 2025

i9-sports-franchise-cost-fees-profit

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

QSR Magazine: How Focus Brands is Blazing a Path for the Future

MORE STORIES LIKE THIS