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Topping off the burger category for American consumers is In-N-Out Burger according to a new study. The <a href="https://www.qsrmagazine.com/news/n-out-americas-favorite-burger-chain?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-in-n-out-is-americas-favorite-burger-chain-11061" target="_blank" rel="nofollow" target="_blank">study from Market Force Information</a> ranked restaurant concepts in each segment including burgers, pizza, chicken, sandwiches and Mexican food.

&ldquo;Across categories, the perceived value [quality of food plus price] is very important. [Quick serves] perform well if customers feel they are getting value for money spent,&rdquo; says Cheryl Flink, chief strategy officer for Market Force. &ldquo;Also, service matters, whether that is speed of service or friendliness of service.&rdquo;

In the burger segment, In-N-Out came out on top for every customer experience category surveyed. Culver&rsquo;s and Five Guys were close behind in many of the categories, while&nbsp;McDonald&rsquo;s came in last for five of eight categories.

Another important finding from the study is that quick-service guests are using technology more to place their orders. Over the 90 days&nbsp;before consumers took the survey, 55 percent had used a smartphone app or table tablet to order their meals.

<a href="https://www.qsrmagazine.com/news/n-out-americas-favorite-burger-chain?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-in-n-out-is-americas-favorite-burger-chain-11061" target="_blank" rel="nofollow" target="_blank">Click here</a> to read the full article.

QSR Magazine: In-N-Out is America’s Favorite Burger Chain

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Recent study identified American consumers’ favorite quick-service chains.

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