QSR Magazine: McDonald's Legendary McRib Returns in Style

McDonald's has officially rolled out its popular McRib menu item. According to a recent article in QSR Magazine, the brand launched an app dedicated to helping consumers locate the McRib. The app features an interactive map to help guests track participating locations.

“The McRib is truly an iconic sandwich and has been a fan favorite since its debut on the McDonald’s menu 35 years ago. It’s more than a sandwich, it’s a legend and has become an experience for so many to enjoy at McDonald’s,” said McDonald’s Chef Chad Schafer. 

The roll out coincides with the brand's new delivery program, giving fans the opportunity to order the sandwich from home. They can also use the app to set up 'sandwich dates' with friends. 

Read the full article here.