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Sales continue to rise at&nbsp;<a href="https://www.mcdonalds.com/us/en-us/about-us/franchising.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-mcdonalds-new-value-menu-returns-surprising-results-2706416" target="_blank" rel="nofollow" style="color:rgb(17, 85, 204)" target="_blank">McDonald&#39;s</a>&nbsp;in 2018. According to&nbsp;<a href="https://bit.ly/2FuIDjv?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-mcdonalds-new-value-menu-returns-surprising-results-2706416" target="_blank" rel="nofollow" style="color:rgb(17, 85, 204)" target="_blank">a recent article in QSR Magazine</a>, the brand has seen an increase following the introduction of its new tiered value menu. This system has resulted in customers having a tendency to order more items on average per visit.

&ldquo;More customers are recognizing that we are becoming a better McDonald&#39;s, appreciating our great tasting food, fast and friendly service and compelling value as we execute our Velocity Growth Plan,&quot; said CEO Steve Easterbrook.

McDonald&#39;s also credits a degree of its success to higher menu prices overall. These increases were primarily applied to premium items. Another strong contributor to sales is the brand&#39;s breakfast menu, now available to guests throughout the day.

Read the full article&nbsp;<a href="https://bit.ly/2FuIDjv?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-mcdonalds-new-value-menu-returns-surprising-results-2706416" target="_blank" rel="nofollow" style="color:rgb(17, 85, 204); text-size-adjust:auto" target="_blank">here</a>.&nbsp;

QSR Magazine: McDonald's New Value Menu Returns Surprising Results

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With the menu's tiered prices, guests tend to order more items per visit than they had before its introduction.

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