As the dynamics of the restaurant industry continue to evolve in our tech-heavy world, MOOYAH Burgers, Fries & Shakes recognized the value of online reviews and put a plan in place to increase them in early 2019 in order to drive enhance profitability at the franchisee level. Recently, QSR Magazine wrote about MOOYAH's "5-Star Service Program", nothing that the number of 5-star Google reviews was up 300 percent from the same time last year and by rewarding team members through the program, employee retention is up too. “We've gotten really great feedback from team members, which we often don't hear,” Natalie Anderson-Liu, VP of Brand for MOOYAH, told QSR Magazine. “We're getting tons of thank you emails from them, just for recognizing them and finding a way to connect with them in a way that matters to them, which is sometimes difficult. To be able to recognize those people who are working really hard and who are the heart of our brand is great.” Read more here.

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Katie LaTour

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Katie LaTour

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Katie LaTour is a staff writer for 1851 Franchise and Estatenvy. She has experience in copywriting, editing and translation, and has written content for brands including Coca-Cola, Ivivva and Ray Ban's. She holds a Master of Arts in Writing and Publishing from DePaul University and a B.A. in English and Spanish from the University of Dayton. Presently, Katie is working on a poetry collection and building a platform for Chicago creative professionals to share best practices.