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QSR Magazine: New Technology Helps Pita Pit Upgrade its Marketing and Operations
The rapidly growing brand uses marketing tools like geofencing and beacons to better engage customers.
Technology is king in the business world these days, and in the competitive QSR space it's more important than ever to stay ahead of the game. Specifically, technology now makes it easier to target loyal and potential customers based on where they physically are in the world - with new marketing tools such as beacons and geofencing.
In their September issue, QSR took a look at how brands are utilizing this new tech to reach and further engage with customers, including rapidly expanding franchise Pita Pit.
“With the geofencing and the beaconing, we can tell which customers are coming frequently and deliver a more aggressive offer to get people in our doors,” Jordy Patano, digital marketing manager for Pita Pit USA, told QSR.
The brand has used geofencing to target those within a mile of their nearly 250 stores in the past and has utilized beacon technology to incentivize loyal customers and gain information to improve the experience in ways as simple as being able to greet them by name when they walk in.
To read the full article, click here.
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About the Author
Brian Jaeger
FollowBrian Jaeger is a Vice President of Media Relations at No Limit Agency. Brian joined No Limit Agency after seven years working for local television news stations in Florida, four years at WCJB in Gainesville and three years at Bay News 9, the 24-hour local news station in the Tampa Bay area. Brian is a graduate of the University of Florida, where he studied journalism and telecommunications. He brings a journalist’s viewpoint to the public relations field, and when he’s not busy telling the stories of No Limit Agency's brands, you can find him writing, on a karaoke stage, or cheering on the Gators.
