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QSR Magazine: Potbelly Teams with Service Management Group to Recapture Customer Experience

In order to remain competitive in its segment, Potbelly will track and analyze customer data through this new partnership.

By Mary Zavell1851 Franchise Contributor
9:09AM • 07/02/18
Potbelly is looking to improve the customer experience at its locations through a new partnership with Service Management Group. According to a recent article in QSR Magazine, the brand hopes to rekindle a quirky, fun atmosphere across its network of locations.
 
Service Management Group has tools ranging from SMG VisitView to SMG SocialView, and BrandGeek. Potbelly will leverage these to track customer feedback to help the brand remain competitive in the segment.
 
“Enhancing our customer listening program is a key initiative in our turnaround strategy and we’re committed to getting better connected with our customers,” said CMO Brandon Rhoten.
 
Read the full article here. 

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