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The founders of Sweetfin Poke were inspired to create a sushi experience that was more affordable. According to a <a href="https://www.qsrmagazine.com/emerging-concepts/rising-above-pok-pack?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-rising-above-the-poke-pack-11023" target="_blank" rel="nofollow" target="_blank">recent QSR Magazine article</a>, Brett Nestadt and Seth Cohen were banking on their pok&eacute; fast casual concept to provide an alternative to expensive sushi in a more accessible bowl format.

&ldquo;When we came upon the idea of selling pok&eacute;, it had all the elements you love about sushi&mdash;high-quality raw fish, sauces, toppings&mdash;and when you put it in a bowl form and serve it at a fast-casual restaurant, you&rsquo;re minimizing a lot of the overhead costs. You can bring the price down considerably to give someone the opportunity to have this meal a few times per weeks,&rdquo; said Nestadt.

While the emphasis is on affordability, the fast-causal certainly doesn&rsquo;t fall short on quality. Sweetfin has more than 30 fruits, herbs, vegetables, and spices for you to customize your bowl to your liking. You can create a healthier bowl with bases including bamboo rice or kelp noodles. But the star of the show&mdash;the fish&mdash;comes in many varieties; salmon, snapper, albacore or yellowfin tuna.

<a href="https://www.qsrmagazine.com/emerging-concepts/rising-above-pok-pack?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-rising-above-the-poke-pack-11023" target="_blank" rel="nofollow" target="_blank">Click here</a> to read the full article.

QSR Magazine: Rising Above the Poké Pack

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Poké is an undeniable trend in the food industry, but this fast casual believes their restaurant is above the rest. 

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