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QSR Magazine: Sports Bar Goes Fast Casual
Beef ‘O’ Brady’s, the national restaurant franchise, introduces a new fast-casual concept.
Beef ‘O’ Brady’s is getting ready to enter the fast-casual fray with a new concept called Beef’s Express.
Beef ‘O’ Brady’s CEO Chris Elliott and longtime franchisees Joe Bullara and Don Bosko spoke with QSR Magazine to discuss the new concept and what it means for the ever-changing fast-casual industry.
According to Elliott, Beef’s Express will offer a few differentiating factors not seen in other fast-casual restaurants: namely, an 8-seat bar and the inclusion of chicken wings.
“We’re known for our wings, and no one else is really doing wings in a fast-casual format. So we’re basically taking the essence of what’s the best in Beef’s—what we know customers love most—and that’s what it’s going to be in fast casual,” Elliot told QSR.
The first Beef’s Express is set to open in Lakeland, Fla. in mid-to-late August, and will appeal to on-the-go Millennials who want a great meal quickly.
According to Bosko, “Millennials want to get in and out faster and still have a high-quality meal experience.”
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
