1851

<a href="https://www.wendys.com/en-us/about-wendys/franchising?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-wendys-sets-its-compass-for-fast-food-burger-domination-2705702" target="_blank" rel="nofollow" style="color:rgb(17, 85, 204)" target="_blank">Wendy&#39;s</a>&nbsp;has unveiled a three-year plan for embracing innovation and claiming a leadership spot in the quick service category. According to a&nbsp;<a href="http://bit.ly/2EVlRlC?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-wendys-sets-its-compass-for-fast-food-burger-domination-2705702" target="_blank" rel="nofollow" style="color:rgb(17, 85, 204)" target="_blank">recent article in QSR Magazine</a>, the brand will utilize technology and tap into value in order to appeal to consumers.&nbsp;

One way that the brand has chosen to integrate technology into its system is through the addition of kiosks for ordering.&nbsp;CEO Todd Penegor says the decision has been hugely beneficial in the sense that it has provided &quot;the opportunity for incremental throughput during busier day-parts; higher-average checks; and an ability to leverage labor costs.&rdquo;

The kiosks are not the only technological advancement that the brand has embraced. Wendy&#39;s has also partnered with DoorDash in order to provide delivery options for consumers. The brand noted that this initiative has been successful in driving sales, especially in later hours of the day.&nbsp;

The other area where Wendy&#39;s will focus its attention is&nbsp;value. On this topic, Penegor says, &quot;Offers like the 4 for $4 and other price pointed deals are important, but we also have to be focused on making sure all prices across the menu are reasonable, and we are working hard with our franchisees on this topic day-in and day-out.&quot;

The brand has also been implementing what it refers to as &#39;Franchise Flip&#39; system, where unit ownership transfers from franchisee to franchisee. The process is designed to ensure locations are in the hands of investors dedicated to long-term growth. Wendy&#39;s plans to facilitate 200 of these transfers within the year.&nbsp;

Read the full article&nbsp;<a href="http://bit.ly/2EVlRlC?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-wendys-sets-its-compass-for-fast-food-burger-domination-2705702" target="_blank" rel="nofollow" style="color:rgb(17, 85, 204)" target="_blank">here</a>.&nbsp;

QSR Magazine: Wendy's Sets its Compass for Fast-Food Burger Domination

1851 Franchise

The brand will strive for success through a focus on value, technology and its Franchise Flip system. 

qsr-magazine-wendys-sets-its-compass-for-fast-food-burger-domination

SweatHouz

SweatHouz SWTHZ Franchise - Hunter and Mallory Mitchem - Franchisee Feature - 1851 Franchise

From Aerospace to Wellness: Hunter Mitchem’s Journey to a SweatHouz Empire

sweathouz-franchise-hunter-mitchem-6g

Onigilly Japanese Kitchen

Onigilly - Low Operating Costs Drive High Returns for Franchisees - 1851 Franchise

Maximize Your ROI: How Onigilly’s Low Operating Costs Drive High Returns for Franchisees

onigilly-franchise-fast-casual-franchise-opportunity

Layne's Chicken Fingers

What Is the Layne’s Franchise Disclosure Document, and What Will I Find in It?

laynes-franchise-disclosure-document

Athletech News: How SWTHZ Delivers on Wellness Demands of All Kinds

swthz-delivers-wellness-demands-contrast-therapy

TruBlue Home Service Ally

Why Protected Territories Matter and How the TruBlue Franchise Delivers

why-protected-territories-matter-and-how-the-trublue-franchise-delivers

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

U.S. Government Shutdown - Impact on Franchises - 1851 Franchise

Government Shutdown Stalls SBA Loans: How the Shutdown Could Impact Franchises

government-shutdown-impacts-sba-loans-tourism-franchises

Subway Franchisees Resist Expensive Remodel Directives

subway-franchisees-resist-expensive-remodel-directives

The American Franchise Act: What It Means for Franchisors and Franchisees - 1851 Franchise

The American Franchise Act: What It Means for Franchisors and Franchisees

american-franchise-act-joint-employer-standard

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Friendly’s Parent Company Acquired by Multi-Unit Franchisee as More Owners Take the Lead in Brand Acquisitions 

friendlys-parent-company-acquired-by-multi-unit-franchisee-as-more-owners-take-the-lead-in-brand-acquisitions

Top Education Franchises To Consider for 2025 - 1851 Franchise

Top Education Franchises To Consider Investing In for 2025

top-education-franchises-investment-opportunities

Top Early Childhood Education and Child Care Franchises for 2025 - 1851 Franchise

Top Early Childhood Education and Child Care Franchises for 2025

early-childhood-education-child-care-franchises

Top Arts and Creative Learning Franchises for 2025 - 1851 Franchise

Top Arts and Creative Learning Franchises for 2025

top-arts-creative-learning-franchises

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why This Orangetheory Fitness Franchise Owner Is Developing KidStrong Franchises

kidstrong-franchise-owner-barb-volk-2025

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

QSR Magazine: Wendy's Sets its Compass for Fast-Food Burger Domination

MORE STORIES LIKE THIS