Franchise News
QSR Magazine: Which Wich Welcomes Restaurant Veteran as New President
After long tenure with Cornery Bakery, Ric Scicchitano will serve as the new president of Which Wich.
After helping lead Corner Bakery to years of success, it was announced Monday that Ric Scicchitano will be joining Which Wich as the brand’s new President. QSR interviewed Scicchitano and Founder Jeff Sinelli to hear about the new move and Which Wich’s plans moving forward.
The QSR piece mentions that Scicchitano and Sinelli had been aware of each other in the fast casual space, and that after speaking the two knew it was time for him to join the growing brand.
Said Scicchitano to QSR, “My family and I have been fans of Which Wich for many years. When I received a phone call to sit down with Jeff Sinelli … it became pretty clear that this is someone I wanted to work for. Jeff is the founder of Which Wich. I get energy being around creativity; I get energy being around folks who create brands and want to see the brands succeed.”
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
