1851

<a href="http://www.deltacofranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-why-del-taco-is-thriving-in-fast-foods-value-war-2705927" target="_blank" rel="nofollow" target="_blank">Del Taco</a> has had five consecutive years of growth, with 4.3 and 4 percent growth in 2017 in two separate categories. <a href="https://www.qsrmagazine.com/finance/why-del-taco-thriving-fast-foods-value-war?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-why-del-taco-is-thriving-in-fast-foods-value-war-2705927" target="_blank" rel="nofollow" target="_blank">QSR Magazine </a>noted that&nbsp;President and chief executive officer John D. Cappasola, Jr. thinks the surge is due to the taco franchise&#39; pricing approach.&nbsp;

The brand introduced Queso&nbsp;Blanco to its menu in 2017 and was able to achieve more than 6 percent mix in the last quarter. This menu addition lifted traffic due to new menu combinations available to customers at low and mid-tier&nbsp;pricing level.&nbsp;

&ldquo;I&rsquo;m just scratching the surface at this point, product, news, across the barbell is not something we&rsquo;re going to fall short on,&rdquo; Cappasola said when asked about how Del Taco is bridging the gap in its strategy. &ldquo;It&rsquo;s a key strategic pillar for us and our marketing strategy. And we really set our teams up to constantly innovate. We just feel like, right now, if you look at our menu strategy, in totality, where we have the biggest opportunity to grow, is in that mid-tier area of the menu.&rdquo;

The brand has big plans for 2018, including operational improvements, an ad campaign focused on fresh prep, a continued focus&nbsp;on third-party delivery services and an app to build customer relations. The franchise opened 23 restaurants in 2017 and expects to open 25-28 in 2018.&nbsp;

<a href="https://www.qsrmagazine.com/finance/why-del-taco-thriving-fast-foods-value-war?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-why-del-taco-is-thriving-in-fast-foods-value-war-2705927" target="_blank" rel="nofollow" target="_blank">Click here </a>for the full story.&nbsp;

Photo courtesy of Del Taco.&nbsp;

QSR Magazine: Why Del Taco is Thriving in Fast Food's Value War

1851 Franchise

With menu options starting at $1, the brand is catering to consumers at every price point. 

qsr-magazine-why-del-taco-is-thriving-in-fast-foods-value-war

Caring Transitions

Caring Transitions: A Recession-Resistant Franchise Opportunity for Entrepreneurs

caring-transitions-a-recession-resistant-franchise-opportunity-for-entrepreneurs

Minuteman Press International

L-R: Bob Titus (CEO), Eric Shank (Catonsville, MD), Bob Heimbuch (RVP), and Nick Titus (President).

Minuteman Press Franchise Owner Eric Shank Recognized at World Expo

minuteman-press-franchise-owner-eric-shank-earns-standing-ovation-at-world-expo-for-growth-in-catonsville-md

Melting Pot

Melting Pot Expands Its Flavor Story With Seasonal Menus and Retail Line

seasonal-menu-retail-innovation

Griswold

How Griswold Honors Veterans Through Care, Employment Opportunities and Franchise Ownership

how-griswold-honors-veterans-through-care-employment-opportunities-and-franchise-ownership

Sola Salons

Photo of exterior of Sola Salons location with brick front and blue sign

Why This Former Silicon Valley Engineer Invested in Sola Salons

silicon-valley-engineer-franchisee

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Crunch Fitness Franchise - Sixth Street Minority Stake - CR Fitness - 1851 Franchise

Sixth Street Takes Minority Stake in CR Fitness, the Largest Crunch Fitness Franchisee

cr-fitness-crunch-fitness-sixth-street-investment

houses, Why Top Franchises of 2025 Outperform Independent Businesses

Why the Top Franchises of 2025 Outperform Independent Businesses

how-franchises-outperform-independent-business-2025-tech-data

Photo of Happinest Brands teams standing together in front of branded vehicles

Happinest Brands Continues Strong 2025 Trajectory With Major Q3 Growth and Strategic Wins

happinest-brands-q3-franchise-growth

Franchise Owners Step Up To Support Communities During Government Shutdown - 1851 Franchise

Franchise Owners Step Up To Support Communities During Government Shutdown

franchise-community-support-shutdown

Slim Chickens Opens R&D Center at World Headquarters To Drive Menu Innovation

slim-chickens-rd-center-fayetteville

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

QSR Magazine: Why Del Taco is Thriving in Fast Food's Value War

MORE STORIES LIKE THIS