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While most mainstream media is regarding the upcoming election as a two-candidate race, <a href="http://www.mooyahfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-mooyah-burgers-fries-shakes-introduces-new-presidential-option-6567" target="_blank" rel="nofollow">MOOYAH Burgers, Fries &amp; Shakes</a> has recently thrown their Bird Party candidate into the fold, The Crandidate.

Complete with a platform on important issues such as condiment reform, a backstory and a fanbase, the Crandidate LTO embraces the lighter side of this season. The burger is an all-natural Jennie-O turkey burger, which is topped with real Swiss cheese, crispy fried onion strings, Ocean Spray whole berry cranberry sauce, crisp green leaf lettuce, and a touch of mayo.

Although the dish features holiday flavors, MOOYAH saw the potential for some fun, election-centric marketing.

&quot;When we saw that one, it was just, OK, no brainer, that&rsquo;s the one. It was that quick and easy. We were like &lsquo;The Crandidate,&rsquo; oh, my gosh, that&rsquo;s perfect,&rdquo; VP of Marketing Natalie Anderson Liu told QSR.

The LTO remains non-partisan and keeps with MOOYAH&#39;s fun branding. So far the campaign has gotten more social media attention than any other in the company&#39;s history.

&ldquo;We do not want to pretend like we are endorsing any candidate or feel like we are taking anything too seriously with this election,&rdquo; Anderson Liu adds. &ldquo;It is a very sensitive election. I guess every election there are strong feelings one way or the other, but this one is a little different. And we felt that we didn&rsquo;t want to avoid it. We wanted to be part of the conversation. But in a way that was satirical, light-hearted, and hopefully makes people laugh. And our guests have completely embraced it.&rdquo;

<a href="http://yeswecran.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-mooyah-burgers-fries-shakes-introduces-new-presidential-option-6567" target="_blank" rel="nofollow">The Crandidate it kitted out with its own website</a>, merchandise regularly sported by employees across the country, a campaign slogan and detailed platform.

To read the full article, <a href="https://www.qsrmagazine.com/news/new-presidential-option-mooyahs-bird-party-nominee?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-mooyah-burgers-fries-shakes-introduces-new-presidential-option-6567" target="_blank" rel="nofollow">click here</a>.

QSR: MOOYAH Burgers, Fries & Shakes Introduces New Presidential Option

1851 Franchise

The brand rolled out 'The Crandidate' LTO, complete with its own platform and website.

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