Franchise News
QSR: Quick-Service Sales Rebound, Fast Casual Slides in January
Though the restaurant industry experienced a break from negative sales growth, fast casual businesses had a decline in sales.
According to insights reported by TDn2K through The Restaurant Industry Snapshot, same-store sales growth in the restaurant industry were flat in the month of January. After 10 months of negative sales growth, the flat sales growth rate was welcome, if not uplifting.
“Although positive sales growth is always welcome, we have to be cautious about getting too optimistic about these latest results,” said Victor Fernandez, executive director of insights and knowledge for TDn2K. “On one hand, it is common to see some large swings in comp sales during the winter, as significant weather events create fluctuating year-over-year comparisons. For example, sales were up between 20 and 65 percent in three of the regions on the East coast during the third week of the month, clearly weather related.”
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
