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Is the former home of Fidel Castro the next hotspot for franchising? That’s the question posed by QSR. The new source recently reported that quick-service restaurants could be among the first American businesses to flood the country now that relations have become normalized between Cuba and the United States.

“In Cuba, the people are [excited] for quick-service brands,” Dr. Jose Oro, head of research for Thomas J. Herzfeld Advisors, told QSR. “In a way, that will be considered a portent of changes in the entire society, a step toward the future.”

As the news source was told by a Havana tour guide, many Cubans have only ever seen American-style hamburgers in pictures. If quick-service restaurants started washing up on Cuba’s shores, it would be a major change, to say the least.

However, there’s no doubt many brands are considering their options when it comes to the country’s fertile yet virgin market.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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