1851

While a sandwich chain CEO collaborating with a musician may seem odd to most, it makes perfect&nbsp;sense to Which Wich CEO Jeff Sinelli. On January 24th, Sinelli held&nbsp;a &ldquo;studio session&rdquo; with musician Kevin Griffin of Better Than Ezra, along with members of Sinelli&rsquo;s team, to brainstorm ideas for the sandwich chain.

This all started when Sinelli met Griffin, who&rsquo;s written hits for artists like Taylor Swift and Train, at an event in late 2016.

&ldquo;As we started to get to know each other, light bulbs started to go off. I said, &lsquo;What if we could take our industry&mdash;hospitality and restaurants&mdash;and get inspiration from the music entertainment industry to create a better product,&rdquo; said Sinelli.

During the &ldquo;studio session&rdquo; they discussed everything from decor to music to names for new sandwiches.

&ldquo;At the end of the day, a restaurant is just a collaboration of creative ideas to attract a consumer,&rdquo; he said. &ldquo;And I&rsquo;m going a different path to get a different result. Because the results that are out there just don&rsquo;t get me out of bed in the morning. What gets me out of bed in the morning is something different. And sometimes music can be a real influencer whether you&rsquo;re working out on a bicycle or you&rsquo;re walking to a restaurant. It really puts a rhythm and cadence in your step or in your feeling.&rdquo;

<a href="https://www.qsrmagazine.com/exclusives/which-wich-gets-beat-competition?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-which-wich-gets-a-beat-on-the-competition-10190" target="_blank" rel="nofollow" target="_blank">Click here to read the full article.</a>

QSR: Which Wich Gets a Beat on the Competition

1851 Franchise

Which Wich CEO Jeff Sinelli collaborated with musician Kevin Griffin of Better Than Ezra to brainstorm ideas for the growing sandwich chain. 

qsr-which-wich-gets-a-beat-on-the-competition

Sparkle Squad Window Cleaning Services

Sparkle Squad Franchise - Ryan Fraser - Franchisee Feature - 1851 Franchise

Commercial Real Estate Veteran Leverages Commercial Work To Grow Sparkle Squad Franchise

sparkle-squad-franchise-new-jersey-ryan-fraser

Children's Lighthouse

Values-Based Curriculum Gives Children’s Lighthouse Franchise Owners a Competitive Edge

Why a Values-Based Curriculum Gives Children’s Lighthouse Franchise Owners a Competitive Edge

values-based-curriculum-childrens-lighthouse-franchise-competitive-edge

ServiceMaster Restore

How ServiceMaster Recovery Management Leads Commercial Disaster Recovery

How ServiceMaster Restore’s SRM Team Becomes the First Call for Commercial Disasters Nationwide

servicemaster-recover-management-srm-commercial-property-restoration

Current Publishing: Children’s Lighthouse To Open in Indiana

current-publishing-childrens-lighthouse-to-open-in-indiana

Children's Lighthouse Franchise - Technology - 1851 Franchise

How Children’s Lighthouse Uses Innovation to Elevate the Early Learning Experience

childrens-lighthouse-technology-early-learning-innovation

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Hardee's Franchise - ARC Burger Lawsuit - 1851 Franchise

Hardee’s Lawsuit Targets Franchisee as 77 Restaurants Prepare to Shut Down

hardees-franchise-closures-arc-burger-lawsuit

Domino's Franchise - North Pole - Dec 2025 - 1851 Franchise

Domino’s Pizza Brings Delivery Cheer to North Pole, Alaska

dominos-pizza-franchise-north-pole-alaska

California Pizza Kitchen’s Sale Is the Latest in the Era of PE-Backed Turnarounds in Franchising

california-pizza-kitchens-sale-is-the-latest-in-the-era-of-pe-backed-turnarounds-in-franchising

Buying a fitness franchise, people exercising

Boutique vs. Big Box Gym Franchises: Which Offers Best ROI in the $7 Billion Fitness Market?

buy-fitness-franchise-boutique-big-box-comparison

Pieology Pizza Enters Chapter 11 Following Costly Bid To Save Struggling Stores

pieology-pizza-files-chapter-11-bankruptcy

AI-related job cuts, October U.S. job cuts, American job cut record

AI-Fueled Layoffs Reshape the U.S. Job Market — And Highlight Franchising’s Resilience

ai-job-cuts-franchising-path-forward

Paris Baguette Welcomes Zac Sulma as New Chief Operating Officer

new-coo-zac-sulma

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

As Starbucks and Dunkin’ Navigate a Changing Market, New Coffee Players Keep Gaining Ground

starbucks-dunkin-franchise-coffee-market-trends

Christmas Decor Franchise Costs, Fees, Profit and Data for 2025

christmas-decor-franchise-costs-fees-profit-and-data

Do You Qualify? A Look at the Chick-fil-A Franchise Requirements

do-you-qualify-a-look-at-the-chick-fil-a-franchise-requirements

The Top 15 Pet Supplies and Retail Franchises for 2025

the-top-15-pet-supplies-and-retail-franchises

Scenthound Franchise Costs, Fees, Profit and Data for 2025

scenthound-franchise-costs-fees-profit-and-data

Photo of group of dogs standing together in day care facility

QSR: Which Wich Gets a Beat on the Competition

MORE STORIES LIKE THIS