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While a sandwich chain CEO collaborating with a musician may seem odd to most, it makes perfect&nbsp;sense to Which Wich CEO Jeff Sinelli. On January 24th, Sinelli held&nbsp;a &ldquo;studio session&rdquo; with musician Kevin Griffin of Better Than Ezra, along with members of Sinelli&rsquo;s team, to brainstorm ideas for the sandwich chain.

This all started when Sinelli met Griffin, who&rsquo;s written hits for artists like Taylor Swift and Train, at an event in late 2016.

&ldquo;As we started to get to know each other, light bulbs started to go off. I said, &lsquo;What if we could take our industry&mdash;hospitality and restaurants&mdash;and get inspiration from the music entertainment industry to create a better product,&rdquo; said Sinelli.

During the &ldquo;studio session&rdquo; they discussed everything from decor to music to names for new sandwiches.

&ldquo;At the end of the day, a restaurant is just a collaboration of creative ideas to attract a consumer,&rdquo; he said. &ldquo;And I&rsquo;m going a different path to get a different result. Because the results that are out there just don&rsquo;t get me out of bed in the morning. What gets me out of bed in the morning is something different. And sometimes music can be a real influencer whether you&rsquo;re working out on a bicycle or you&rsquo;re walking to a restaurant. It really puts a rhythm and cadence in your step or in your feeling.&rdquo;

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QSR: Which Wich Gets a Beat on the Competition

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Which Wich CEO Jeff Sinelli collaborated with musician Kevin Griffin of Better Than Ezra to brainstorm ideas for the growing sandwich chain. 

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