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It’s totally timeless, the best-kept secret to world harmony and a perfect addition to, well, any and every meal. Say it loud and say it proud, people: Bacon brings people together. Now, Dallas-based sandwich chain Which Wich is uniting sandwich lovers everywhere one strip of bacon at a time. Last Monday, the sammie slingers subbed out standard bacon crumbles for Hormel’s Applewood-smoked variety.

“We always want to create a unique offering, and something that you can only get it at Which Wich,” said Hala Habal, vice president of corporate communications.

This isn’t some under-the-radar switch, either — Which Wich will be celebrating the item swap with two special summer items: a BLT that boasts eight slices of bacon and a bacon milkshake.

While the limited edition noshes will be phased out after summer, the upgraded Hormel bacon is here to stay and can be added to any Which Wich sandwich for just a dollar.

And they say money can’t buy happiness.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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