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Reserve Acquires Payment App Dash
Reserve will be discontinuing the app and integrating its technology into its own program
Reserve, the digital concierge service focused on streamlining the restaurant experience, recently acquired the payment processing app Dash. The recent acquirement comes on the heels of Reserve receiving a strategic investment from beverage company Diageo.
Dash uses proprietary API technology to connect consumer’s mobile device with legacy restaurant and bar point of sale (POS) systems. Users are able to use the app to split or pay the bill and receive a receipt from more than 250 restaurants and bars in the U.S. Reserve will be phasing out the Dash app and integrating the technology into their own systems.
“As Reserve pushes more deeply into the payment space, POS integration will be an important way to help restaurants understand their diners and provide exceptional hospitality to Reserve guests. It would also give Reserve the ability to improve the diner experience by providing a more detailed digital receipt after the meal,” a company spokesperson told VentureBeat.
In the acquisition Reserve will acquire ownership of Dash’s three pending patents and its sole utility patent.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
