Franchise News
Restaurant Business Features California Tortilla’s New ACE Model
California Tortilla is making major operational upgrades in an effort to increase check averages and throughput.
According to Restaurant Business, the fast-casual chain California Tortilla will be implementing an all-new pay-last model in its upcoming locations and give current franchisees the option to convert. After testing the new model on the Montclair State University campus in New Jersey, the Mexican restaurant saw a 20% increase in sales and average service times cut in half.
While the brand will keep most of its core items on the menu, the ACE model now gives customers the option to customize Cal Tort’s classic creations in a hybrid menu format.
“We’re not ditching what made us what we are today,” California Tortilla CEO Bob Phillips told Restaurant Business. “We’re known for curated menu items. We think offering both, the hybrid model, helps us maintain our identity and what we’re all about.”
Read the full article here.
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