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<div id="pastingspan1"><span style="">Knowledge is power, and in the highly competitive QSR and fast casual restaurant category of franchising, every insight counts. Data is king in our technological age - but how do you make that data work for you? </span></div><div>&nbsp;</div><div><span style=""><a href="http://www.mooyahfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=restaurant-hospitality-how-mooyah-burgers-fries-shakes-uses-data-to-successfully-expand-5706" target="_blank" rel="nofollow" target="_blank">MOOYAH Burgers, Fries &amp; Shakes</a> has been on the cutting edge of informing their marketing efforts and catering to their guests by utilizing a treasure trove of data, as reported in a recent article in Restaurant Hospitality. </span></div><div>&nbsp;</div><div><span style="">&#8220;The biggest benefit of data-driven marketing is that it drives sales and gets more from existing guests,&#8221; Natalie Anderson Liu, Vice President of Marketing for MOOYAH, told Restaurant Hospitality. &#8220;Having data takes everything to the next level, and guests receive communications that makes sense. For example, a guest will only receive promotions about family events if they&#8217;ve purchased family meals in the past.&#8221; </span></div><div>&nbsp;</div><div><span style="">In order to gain a competitive edge in the better burger category, the fast-growing brand (which just celebrated their landmark 100th location opening) hired an in-house data specialist two years ago and launched a new mobile app in March. </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style=""><a href="http://restaurant-hospitality.com/marketing/understanding-data-driven-marketing?utm_source=1851franchise.com&utm_medium=article&utm_campaign=restaurant-hospitality-how-mooyah-burgers-fries-shakes-uses-data-to-successfully-expand-5706" target="_blank" rel="nofollow" target="_blank">Click here</a> to read the original article.</span></div>

1851 Franchise

The better burger brand, which just celebrated the opening of its milestone 100th location, is leading the way when it comes to understanding data-driven marketing.

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