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Restaurant Hospitality: How MOOYAH Burgers, Fries & Shakes Uses Data to Successfully Expand

Restaurant Hospitality: How MOOYAH Burgers, Fries & Shakes Uses Data to Successfully Expand

The better burger brand, which just celebrated the opening of its milestone 100th location, is leading the way when it comes to understanding data-driven marketing.

Brian Jaeger

By Brian Jaeger

<p>1851 Contributor</p>

September 1, 2016

Knowledge is power, and in the highly competitive QSR and fast casual restaurant category of franchising, every insight counts. Data is king in our technological age - but how do you make that data work for you?
 
MOOYAH Burgers, Fries & Shakes has been on the cutting edge of informing their marketing efforts and catering to their guests by utilizing a treasure trove of data, as reported in a recent article in Restaurant Hospitality.
 
“The biggest benefit of data-driven marketing is that it drives sales and gets more from existing guests,” Natalie Anderson Liu, Vice President of Marketing for MOOYAH, told Restaurant Hospitality. “Having data takes everything to the next level, and guests receive communications that makes sense. For example, a guest will only receive promotions about family events if they’ve purchased family meals in the past.”
 
In order to gain a competitive edge in the better burger category, the fast-growing brand (which just celebrated their landmark 100th location opening) hired an in-house data specialist two years ago and launched a new mobile app in March.

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Brian Jaeger

About the Author

Brian Jaeger

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Brian Jaeger is a Vice President of Media Relations at No Limit Agency. Brian joined No Limit Agency after seven years working for local television news stations in Florida, four years at WCJB in Gainesville and three years at Bay News 9, the 24-hour local news station in the Tampa Bay area. Brian is a graduate of the University of Florida, where he studied journalism and telecommunications. He brings a journalist’s viewpoint to the public relations field, and when he’s not busy telling the stories of No Limit Agency's brands, you can find him writing, on a karaoke stage, or cheering on the Gators.

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