Franchise News
SPONSORED
RestaurantBusinessOnline.com: Checkers & Rally's Isn't Afraid Of A Fast Food Fight
Checkers & Rally's starts a food war with Burger King.
Step aside, 7-Eleven, a new challenger to Burger King’s latest offering has entered the ring.
The Checkers & Rally’s chain said it aims to start a “wiener war” with the burger giant, having taken out a tongue-in-cheek ad in USA Today to assert itself as the master of the hot dog realm.
“We’re ready for the fight,” Rick Silva, CEO of Checkers & Rally’s, said in a statement. “We’re a proven brand that’s getting bigger every day because of our dedication to flavor and value.”
Burger King said that it would soon offer two versions of a flame-grilled hot dog in its U.S. restaurants, spurring other hot dog sellers to respond.
Don’t Miss the Next Big Franchise Story
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
