Franchise News

Retail & Restaurant Facility Business: Toppers Pizza Finds Success with 'Show Kitchen'
Founder Scott Gittrich elaborates on catering the concept to the customer

Franchise News

Founder Scott Gittrich elaborates on catering the concept to the customer

When Scott Gittrich left Domino's Pizza to embark on a quest to do pizza better by founding Toppers Pizza, the concept was based on respecting pizza and making a product a customer could be proud to call "their" pizza place. In a recent issue of Retail & Restaurant Facility Business, Gittrich explained that motivation drove the recent remodel and newest Toppers prototype.
"Our new show kitchen gives today’s customers exactly what they want in the exact way they want it," Gittrich wrote in Retail & Restaurant Facility Business. "In the past, customers may have preferred food to magically appear from behind closed doors, with no indication whatsoever about how the sausage is made — figuratively and literally. After years of hearing fast food horror stories that’ll turn your stomach, however, the prototypical modern diner seems to want transparency rather than mystery — and who can blame them?"
The new Toppers Pizza prototype features an "open kitchen" model that adds to the transparency of the brand.
You can view the entire article here.
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About the Author
Brian Jaeger is a Vice President of Media Relations at No Limit Agency. Brian joined No Limit Agency after seven years working for local television news stations in Florida, four years at WCJB in Gainesville and three years at Bay News 9, the 24-hour local news station in the Tampa Bay area. Brian is a graduate of the University of Florida, where he studied journalism and telecommunications. He brings a journalist’s viewpoint to the public relations field, and when he’s not busy telling the stories of No Limit Agency's brands, you can find him writing, on a karaoke stage, or cheering on the Gators.