Franchise Marketing Radio: ReUp Living Founder Shares History Behind the Brand and Benefits of the Franchise Model

In a recent episode of Franchise Marketing Radio, host Rob Gandley interviewed Ryan Sawchuk, the founder of ReUp Living, a franchise revolutionizing real estate with its pre-listing and technology solutions.

Sawchuk shared his journey from finance to tech sales, working for companies like Zora and CrowdStrike. However, it was his frustration with traditional real estate that inspired him to create ReUp Living. The company’s mission is to increase home values without upfront costs or risks, using advanced technologies like LiDAR scanning and data analysis.

The idea for the franchise stemmed from a personal experience during the pandemic when a friend’s mother passed away, leaving behind a house she couldn't afford to fix. Sawchuk saw an opportunity to help homeowners in similar situations maximize their property value. ReUp Living creates digital twins of properties, allowing buyers to visualize and customize homes before purchasing. This process not only boosts property value but also aligns the interests of sellers, buyers and agents.

“I wanted to figure out: How do we help people in those types of situations create the most value that they can from the sale of their real estate?” said Sawchuk. “Real estate has created the most millionaires in the history of the world in the U.S. How do we put that power back into the individual?”

Gandley and Sawchuk also discussed the benefits of ReUp Living’s model for franchisees. The franchise system leverages local knowledge and customization, crucial in real estate. Franchisees are trained to use the brand’s unique processes and technologies, offering significant value to both sellers and buyers. The model ensures everyone benefits since the company profits only when the property’s value increases.

“The franchisee is really a partner, helping brokers show and disrupt the industry space,” said Sawchuk. 

Listen to the original podcast here.

To find out more information on costs to buy this franchise, please visit https://1851franchise.com/reup-living.