Right at Home, the in-home care franchise with more than 750 locations, is building momentum in Wisconsin and is now targeting Deerfield for additional growth. Across Wisconsin, there are over 1.2 million people aged 65 or older, many of whom already do or will soon need support to continue aging safely. The benefits of aging in place have been well documented. As a result, more families are seeking support from professionals who understand the value of helping older adults remain at home with grace and dignity rather than sending their loved ones to an assisted living facility or simply assuming they can continue managing day-to-day tasks independently. 

As demand for concepts like Right at Home continues to grow, the opportunity for passionate, community-minded investors to build a business of their own while making a real impact on their neighbors is also increasing. Currently, Right at Home’s expansion plan in Wisconsin is driven by growing brand awareness and the strong demand for in-home care across the state.

Within the larger Wisconsin market, Right at Home is targeting growth in the Deerfield community, where there is capacity for one additional office. With more than 35,000 seniors age 65 and older, including more than 4,000 age 85 and older, the aging population is substantial, and there is a clear growth trajectory for a franchise owner interested in developing the market. Because the Deerfield area generally displays strong household income (nearly $110,000, on average) and net worth relative to the cost of living in the area, many families in the area have not only the motivation but the funds necessary to secure professional in-home care for their loved ones, making the market ripe for franchise growth.

In addition to the market circumstances that make Deerfield an ideal market for Right at Home, brand awareness is also steadily growing in the surrounding areas. In nearby Janesville, mother-daughter duo Mary Jo and Katie Villa recently opened their office, which is the product of both personal caregiving experience, a motivation to build a meaningful community resource, and a shared family commitment to Right at Home’s mission.

“I want to be able to be the go-to person in this community for both our clients, for the seniors, but also for our caregivers,” Katie said. “Whether you're a student, whether you've been a caregiver for your family, whether you're retired and looking to help out somebody in the community, I really want to encourage people and empower the caregivers to do those things.”

By establishing deep roots in their communities, local owners like Mary Jo and Katie are building their businesses while demonstrating both the need for and power of the Right at Home model in the Wisconsin area. As they develop, brand awareness and trust will grow around them, and Right at Home’s market position will only continue to solidify, planting the seeds for future growth in the market.

Deerfield gives prospective franchise owners an opportunity to enter a market where many families are already looking for help caring for aging loved ones. Backed by Right at Home’s experience and operating support, an owner could build a local business while becoming a familiar source of care for the community.

If you're interested in taking the next step in making a difference in your community as a Right at Home franchisee, visit https://rightathomefranchise.com/.