Right at Home

As the senior care industry evolves,&nbsp;<a href="https://rightathomefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-right-at-home-is-supporting-franchisees-with-new-tech-implementation-2729032" target="_blank" rel="nofollow">Right at Home</a> is staying ahead of the curve by equipping its franchisees with innovative technologies that improve care delivery, streamline operations, and expand access to critical services. With a clear focus on empowering clients to age safely at home, the brand has rolled out several new tech-driven initiatives — from advanced in-home monitoring systems to virtual dementia care support and AI-powered health tracking. These tools not only enhance client outcomes but also give franchise owners a competitive edge in their local markets.<h2>Right Assist: A Game-Changer in In-Home Monitoring</h2><a href="https://1851franchise.com/rightathome/info">Right at Home’s</a> latest advancement, RightAssist, is already transforming how care is delivered across the system. Powered by PacSana and Connected Home Living (CHL), this tool uses wearable and in-home sensors to track changes in clients' routines, helping caregivers proactively adapt care plans.“We really wanted to find a technology that checked all the boxes,” said&nbsp;<a href="https://www.linkedin.com/in/bradyschwab/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-right-at-home-is-supporting-franchisees-with-new-tech-implementation-2729032" target="_blank" rel="nofollow">Brady Schwab</a>, Chief Growth and Strategic Operations Officer. “From a client perspective, it needed to secure their privacy without feeling invasive. From our franchisee perspective, it needed to fit within the business model.”<a href="https://www.linkedin.com/in/rahjrobinson/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-right-at-home-is-supporting-franchisees-with-new-tech-implementation-2729032" target="_blank" rel="nofollow">Jamie Robinson,</a> a longtime Right at Home franchisee, said his decision to implement RightAssist was personal and professional. “I had personal experience just dealing with an aging parent,” he said. “I always looked at it and said, ‘What would have been beneficial to help her live safely at home?’”RightAssist offers 24/7 fall detection, remote care coordination, and wellness monitoring — all without relying on wearables or cameras. “It gives peace of mind to know that when a caregiver goes to sleep, their aging parent can still be monitored,” Robinson said. “This is a major differentiator in our market.”<h2>PocketRN and the GUIDE Program: Revolutionizing Dementia Care</h2>Right at Home’s partnership with PocketRN supports seniors with dementia and their families through the&nbsp;<a href="https://www.cms.gov/priorities/innovation/innovation-models/guide?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-right-at-home-is-supporting-franchisees-with-new-tech-implementation-2729032" target="_blank" rel="nofollow">Medicare-funded GUIDE program</a>. The program includes 24/7 access to dementia-trained clinicians, medication management, and support services for family caregivers.<a href="https://www.linkedin.com/in/robertsondoug/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-right-at-home-is-supporting-franchisees-with-new-tech-implementation-2729032" target="_blank" rel="nofollow">Doug Robertson</a>, Senior Director of Government Affairs, explained that Right at Home formed a strategic alliance with PocketRN to deliver these services. “GUIDE is a targeted Medicare benefit for those in Original Medicare with dementia,” said Robertson. “It’s designed to support not just the beneficiary, but also the family member.”The program helps franchisees by providing a new, reimbursable revenue stream while offering critical care.<a href="https://www.linkedin.com/in/blissadam/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-right-at-home-is-supporting-franchisees-with-new-tech-implementation-2729032" target="_blank" rel="nofollow">Adam Bliss</a>, a participating franchisee, highlighted the collaboration’s broader significance. “This is a really big step in the right direction to fund the type of care necessary to increase the quality of life for people,” he said. “And hopefully, what we'll prove out over the years of the pilot is that some of the financial burden and cost in the medical care system will also be impacted positively.”<h2>CRM Pilot Program: Streamlining Operations and Driving Growth</h2>In addition to care enhancements, Right at Home is piloting a new CRM platform designed to help franchisees grow top-line revenue and operate more efficiently.“We really wanted to bring technology into all layers of the business,” said Schwab. “We identified the CRM as a strategic way to contribute to revenue growth… and provide insights and data captured through the process.”After building out the system on the corporate side, early adopters in the franchise network are beginning to test the platform, with a wider rollout expected later this year. The goal is to help offices understand how clients are acquired and retained and measure satisfaction across the care journey — all while reducing manual reporting.<h2>RespirAI Partnership: AI-Powered COPD Monitoring at Home</h2>In collaboration with RespirAI Medical, Right at Home is working to develop a home monitoring platform for individuals with chronic pulmonary conditions such as COPD. Funded through the&nbsp;<a href="https://www.birdf.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-right-at-home-is-supporting-franchisees-with-new-tech-implementation-2729032" target="_blank" rel="nofollow">BIRD Foundation</a>, the program uses AI and wearable sensors to detect early signs of flare-ups, helping seniors avoid hospitalizations.“We are really excited about what this technology could bring to those that we serve,” said Schwab. “It allows them to get the right medical intervention in the home before the worst possible outcomes occur.”This innovation marks a new frontier for Right at Home as it expands its clinical technology capabilities and develops new ways to support chronic disease management.<h2>Preparing Franchisees for the Future of Home Care</h2>Right at Home’s commitment to innovation is rooted in its mission to improve the lives of those it serves. “We don’t want to do things just because they’re new,” Schwab said. “We want to build on what we’re doing to take the next step forward.”These technologies — RightAssist, PocketRN, the CRM platform, and RespirAI — reflect years of planning and investment. And for franchisees like Adam Bliss, the impact is already clear: “Integrating technology into your agency is not an option; it’s a necessity… It sets you apart to be a thought leader in your local market.”With technology at the forefront, Right at Home is helping its franchisees offer better care, build stronger businesses, and lead the senior care industry into the future.If you're interested in taking the next step in making a difference in your community as a Right at Home franchisee, visit&nbsp;<a href="https://rightathomefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-right-at-home-is-supporting-franchisees-with-new-tech-implementation-2729032" target="_blank" rel="nofollow">https://rightathomefranchise.com/.</a>&nbsp;

How Right at Home Is Supporting Franchisees With New Tech Implementation

How Right at Home Supports Franchisees With New Senior Care Technology

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By integrating tools like RightAssist, PocketRN, CRM systems, and AI-powered health tracking, Right at Home is redefining how franchisees deliver and manage care.

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<a href="https://www.linkedin.com/in/jeremystarkel/">Jeremy</a> and&nbsp;<a href="https://www.linkedin.com/in/kristin-starkel-941880112/">Kristen Starkel</a> built their careers in Omaha, but both came from smaller communities in rural Nebraska. Over time, they began thinking about what it would look like to return and build something in the places where they grew up, close to family, friends, and the people they knew best.“We were really drawn back to home,” Jeremy said. “This is where we were born and raised, where our friends and family are. We wanted to do something that would give back to the community and align with our skills and our passion, whether that was healthcare from a staffing standpoint or more hands-on patient care.”That decision led them to&nbsp;<a href="https://rightathomefranchise.com/">Right at Home</a>, where they now operate five locations across northeast and central Nebraska, serving a wide range of rural and farm-based communities.<h2>Meeting a Real Need in Rural Markets</h2>Many residents in rural areas live miles from the nearest hospital or clinic, with limited options in some cases. This creates a real challenge for older adults who want to remain at home.“We serve a lot of the farm communities, the gravel roads, the cornfield areas of Nebraska where people don’t have access to care as much,” Jeremy said. “We don’t have a lot of nursing homes or hospitals in some of these areas, so people have to drive a long distance. It’s nice to be able to go to them and help them in their homes.”In many of these communities, home care is one of the only consistent options available, especially for seniors who are not ready or willing to relocate. That creates a steady, often urgent demand for&nbsp;<a href="https://1851franchise.com/rightathome/info">Right at Home</a>. It also allows providers to step in as a reliable solution where other parts of the healthcare system may be harder to reach.“So it’s really rewarding to be able to give people that option,” Jeremy said. “There just aren’t a lot of choices out here, and if someone wants to stay home, we can help make that possible.”<h2>Overcoming Logistics and Building Scale</h2>Operating in rural markets comes with its own unique challenges. Travel distances are longer, hiring can take more time and scheduling requires flexibility across a wide geographic area.“It’s not unusual for someone to drive 45 minutes to an hour to get to a client,” Jeremy said. “We have to set that expectation upfront with our care staff. The clients are there and they need the care, but you might not have someone right next door, so you have to be willing to drive.”Having coverage in more remote areas can also be a challenge, especially when caregivers are not available nearby right away. But the team works to coordinate care as soon as possible, sometimes even collaboratively with other providers.&nbsp;“You might not have a caregiver in those areas already, so it can take a little bit of time to get care lined up,” Kristen said. “At the end of the day, we want to make sure the client gets taken care of one way or another.”<h2>The Advantage of Small-Town Trust</h2>Though it can be more logistically challenging in rural areas, these areas offer trust that’s usually difficult to replicate in larger markets. Reputation spreads quickly in small towns and relationships carry even more weight.&nbsp;“A lot of it is word of mouth,” Jeremy said. “If you have a good reputation in a small community, people talk. We’ve built trust over time by providing quality care, and people share their experiences with neighbors, friends, and family. That’s been a big driver of our business.”That has allowed the Starkels’ locations to expand without relying heavily on traditional advertising. New clients often come in having already heard about the brand from someone they trust.<h2>A Business That Feels Personal</h2>In rural markets, the work often feels more personal because of how closely connected communities are. Many clients are not strangers but people the Starkels and their team already know.“I’ve taken care of school teachers of mine, and we’ve worked with friends’ parents and grandparents,” Jeremy said. “When people need help, they already know we’re here and they know they can call us. That’s a really neat part of being in a small community.”The team also actively participates in local events, partners with organizations and volunteers their time to support the people they serve. That involvement helps strengthen relationships and keeps the business closely connected to the communities it serves.“We do a lot of volunteering and community involvement, whether it’s working with senior centers, partnering with the VA or helping with local fundraisers,” Kristen said. “We’ve been fortunate to be where we are, so we want to give back and be part of the community, not just operate a business in it.”<h2>Why Rural Markets Are Worth the Investment</h2>Rural markets may not always be the obvious choice for starting a franchise. Population size and geography can raise questions about scalability, but the Starkels’ experience shows that those concerns are often outweighed by opportunity.“When we were first looking at it, people might say a market like Norfolk, Nebraska isn’t big enough or doesn’t have the population to support it,” Jeremy said. “But I think we’re a testament that that’s not necessarily true. It’s really what you make of it.”In rural areas, where options can be limited, Right at Home provides a path for individuals to remain in their homes and communities. For many families, that option would not otherwise exist.“For a lot of people here, especially farmers, they don’t want to leave their homes,” Kristen said. “Being able to provide that option, to help them stay where they’re comfortable for as long as possible, is incredibly rewarding.”If you're interested in taking the next step in making a difference in your community as a Right at Home franchisee, visit&nbsp;<a href="https://rightathomefranchise.com/">https://rightathomefranchise.com/</a>.&nbsp;

From word-of-mouth referrals to gaps in care access, rural markets offer both purpose and long-term opportunity for home care providers.

Why Rural Areas Make Great Communities for Right at Home

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Right at Home Targets Madison and Nearby Rural Communities for In-Home Care Growth

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Why Buying a Right at Home Resale Can Be a Smart Entry Into Owning a Senior In-Home Care Franchise

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Long before she became a&nbsp;<a href="https://rightathomefranchise.com/">Right at Home</a> franchisee in&nbsp;<a href="https://www.rightathome.net/janesville">Janesville, Wisconsin</a>,&nbsp;<a href="https://www.linkedin.com/in/katie-villa/">Katie Villa</a> had spent much of her adult life as a caregiver. She started in the field during college and continued in patient care after becoming a nurse. This past year, she took care of her grandfather during his end-of-life hospice care.&nbsp;“That was very eye-opening and really showed me the importance of having seniors age in their home and providing them that dignity,” she said. “And also having caregivers in the home who are compassionate and provide quality care.”Katie began looking into in-home care, including hospice nursing, as a possible next step. Around that time, she came across a newspaper article about&nbsp;<a href="https://1851franchise.com/rightathome/info">Right at Home</a> and sent it to her mom,&nbsp;<a href="https://www.linkedin.com/in/maryjovilla/">Mary Jo Villa</a>. Mary Jo encouraged her to learn more, and before long, she was interested in the opportunity, too.Mary Jo spent her career in human resources and operations for a group of newspapers and radio stations, where she held almost every seat except the newsroom. Now, she works for a large holding company, where she supports 20 different companies with benefits work.&nbsp;“When Katie saw this article and sent it to me, my first piece of pride was, ‘Yes, she's still reading the newspaper.’ But I told her we should absolutely explore it,” Mary Jo said. “I have been so impressed with Right at Home. They were clearly selecting us, and we were selecting them.”From the early discovery process through onboarding, the Villas were impressed with how much structure and support the brand provided. The training programs and ongoing business coaching gave them confidence in the business.&nbsp;“Katie's only 30 years old, and so yes, she has me, but you need someone other than your mom validating what your mom says,” Mary Jo said. “So I’ve been extremely impressed with the expertise coming out of Right at Home corporate&nbsp;and how they bring new owners on.”<h2>What It’s Like Working as a Family</h2>Working with your mom, or any family member, isn’t for everyone. It can often be polarizing, with some people not recommending it at all, and some not being able to recommend it enough. Katie and Mary Jo see their different strengths, and the time they spend together, as part of what makes the partnership work.“I never could have imagined doing this without my mom,” Katie said. “Obviously, her knowledge and her expertise, but also her support. I think that we're so fortunate to have a close relationship. I've watched her my entire life. She's been a boss my entire life and this really embodies that and being able to continue that legacy in our family.”For Mary Jo, one of the most rewarding parts has been watching Katie step into her own expertise. Katie oversees the caregiving and client side of the business, while Mary Jo handles operations and strategy, giving the two a natural division of responsibilities.“I'm here and highly involved and working, but Katie is the principal operator,” she said. “I've worked in family offices my whole life. You just draw those boundaries. There are the things that you're going to make a mutual decision on and there are the things that you say, ‘No, this is your decision’ or 'This is my decision.’ And then you don't second-guess each other.”Because their skill sets are so different, the partnership has been easier to navigate. Katie leads decisions around care plans and client relationships, while Mary Jo takes the lead on business systems and financial structure.“We enjoy being together and we laugh a lot. We believe in hard work, but we have fun. There's nothing that is so profound that it would affect our mother-daughter relationship,” Mary Jo said.&nbsp;<h2>How They Are Building a Presence in Janesville</h2>The Villas are building their business with a strong focus on their community. Having lived and worked in the area for decades, Mary Jo sees that as a major advantage.“I've been established in the community for almost 40 years,” she said. “We consider our entire family a part of this, even if they won't be employed, so to speak. Our whole family is going to be in T-shirts at events. We'll be out as a public face in the community.”As a young owner, Katie plans to stay involved and continue building both the client base and the caregiver network. She sees Right at Home as an opportunity to serve seniors and create opportunities for people in the community who want to step into caregiving roles.“I want to be able to be the go-to person in this community for both our clients, for the seniors, but also for our caregivers,” she said. “Whether you're a student, whether you've been a caregiver for your family, whether you're retired and looking to help out somebody in the community, I really want to encourage people and empower the caregivers to do those things and come up with creative ideas to help grow the business.”If you're interested in taking the next step in making a difference in your community as a Right at Home franchisee, visit&nbsp;<a href="https://rightathomefranchise.com/">https://rightathomefranchise.com/</a>.&nbsp;

Why This Mother and Daughter Team are Opening a Right at Home Franchise Together in Janesville

Katie Villa’s experience caring for her grandfather during hospice showed her the value of dignified in-home care and inspired a new chapter with her mother, Mary Jo.

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The Right at Home owner used lessons from disappointing workplace experiences to improve retention, grow across Iowa and create a culture built on accountability and respect.

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How Right at Home Is Supporting Franchisees With New Tech Implementation

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