Right at Home

<a href="https://rightathomefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=new-branding-helps-right-at-home-appeal-to-more-seniors-promote-franchise-locations-2717783" target="_blank" rel="nofollow">Right at Home</a>, the in-home senior care franchise, recently rebooted its branding in an attempt to reach more seniors. The international franchise with 26 years of experience, 50,000 caregivers and more than 650 locations worldwide is forging a new path in senior care as it continues on its mission “to be the navigator of the aging process” after a recent brand campaign relaunch, which involved cutting through the clutter in a crowded industry to elevate the Right at Home brand to better connect with its clients, caregivers and referral sources and become the most trusted name in senior care.&nbsp;&nbsp;<a href="https://www.linkedin.com/in/dawndrazdys?utm_source=1851franchise.com&utm_medium=article&utm_campaign=new-branding-helps-right-at-home-appeal-to-more-seniors-promote-franchise-locations-2717783" target="_blank" rel="nofollow">Dawn Drazdys</a>, Right at Home’s chief marketing officer, says the journey to rebranding was “about determining a new brand promise, one that represents who we are now, and what will become in the future. This promise will help with our messaging and give us guardrails. When looking for growth opportunities, the promises — in essence, our North Star — will guide us as our brand evolves.”Drazdys describes Right at Home’s new campaign, which focuses on clients and caregivers, as branded, easily recognizable and having a unified message throughout every piece of collateral. The campaign is called “Let’s start talking about living,” and is meant to spark conversations between seniors and their families.“It's meaningful and conversational. It provides value at every touch point. It's foundational, and the campaign uses our most recognizable part of our logo, which instantly brings to mind home,” said Drazdys. “Our clients and our families will talk to our audiences about the importance of being prepared; it’s a human instinct.”<a href="https://www.linkedin.com/in/beaugreen/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=new-branding-helps-right-at-home-appeal-to-more-seniors-promote-franchise-locations-2717783" target="_blank" rel="nofollow">Beau Green</a>, president of Right at Home Birmingham, agreed with Drazdys’ sentiments regarding the new branding.&nbsp;“The fresh look and feel in a brand and organization is a good thing,” stated Green. “We always want to feel most relevant and relatable. It brings the message to not only where we are today but to where we’re going as an organization. Through the rebranding, we’re able to reveal more clearly what we do, educate what we do and present that forward-facing information in an attractive way to potential employees or customers.”According to Drazdys, effective senior care starts before that big emergency and before mom or dad can’t take care of themselves anymore. Rather, senior care starts with developing a proactive relationship with future customers and getting to know where they see themselves in five or ten years and what they want out of life. By doing this — developing reliable, informed relationships with future customers — Right at Home franchisees, seniors, families and caregivers can all work together for years to come.&nbsp;Green stressed that Right at Home is striving to find ways to communicate better and sooner, and this was a huge aspect of the rebranding.&nbsp;“We don't want to wait until it's too late,” said Green. “It’s just a prompt, a nudge to be proactive and think about health and wellness long term or whether or not you want to live in a facility or at home. There are questions to consider like ‘Do I want to be a do not resuscitate?’ or ‘Am I full code?’ Sometimes that forward thinking might lead somebody to moving out of state closer to a child. Make the decisions while you're healthy so that you can enjoy it and be familiar with your surroundings before you see a decline.”&nbsp;“We want our audience to move from the current behavior of responding to sudden, unexpected situations completely unprepared, feeling emotionally overwhelmed and alone, desperate to maintain their independence with a little education about what to do next,” said Drazdys. “And we want to move them to proactively thinking about their future and making a plan no longer feeling unsure because they don't have to face it alone. We encourage this by showing our audiences how Right at Home can guide them through the next stages of their life.”Aspects that show audiences and potential customers that they aren’t alone and that Right at Home is a place worth considering proactively lie in the general look, feel and tone of the messaging. Drazdys stressed that Right at Home is serving two generations: traditionalists and boomers. In order to best communicate with these two groups of people and market effectively, Right at Home has made extensive efforts to understand these groups.“Traditionalists are an aging population; however, they don't see themselves this way. This generation was raised by parents that survived the Great Depression,” explained Drazdys. “They see themselves as strong, persevering and hardworking, and they want the rest of the world to see them that way. Family, community and patriotism are extremely important to traditionalists, and they live life with a ‘save-don't-spend’ mentality.”Because of traditionalists’ unique outlook, Drazdys says Right at Home has chosen to avoid terminology associated with aging and instead opts for words that signify independence and give the impression that traditionalists are strong, still in power and making their own decisions.&nbsp;Family-centric imagery and ensuring value (because traditionalists don't spend money frivolously) is critical to reaching and relating to this audience.&nbsp;“Boomers are very different,” said Drazdys. “They consider themselves to be reinventing or redefining the post-retirement lifestyle. They are postwar babies who grew up to be radicals. They believe in the American Dream — and want it — rather than settling down quietly into retirement. They're using the time to do all the things they've always wanted to do because personal gratification is important to them.”Baby boomers value travel, spending time with family and learning new skills or hobbies. Right at Home has accommodated these ideals by showcasing active individuals engaging in adventure and travel. The goal with this audience is to show them that they’ve worked hard, and they've earned the right to indulge themselves with care.&nbsp;The campaign arrives with a new and improved <a href="https://www.rightathome.net/wake?st-t=google_&amp%3Bvt-k=right+at+home&amp%3Bvt-mt=e&amp%3Bgclsrc=aw.ds&amp%3B=&amp%3Bgclid=CjwKCAiAlfqOBhAeEiwAYi43Fz51AmDYQGzdtYZCGdEFczXUIIc-zcaxkCMxpN5yqQN4O_p34soBThoCKYkQAvD_BwE&utm_source=1851franchise.com&utm_medium=article&utm_campaign=new-branding-helps-right-at-home-appeal-to-more-seniors-promote-franchise-locations-2717783" target="_blank" rel="nofollow">Right at Home</a> website, which now has a “find a location” tool at the top of the wesbite so qualified leads find their way to our franchises faster and easier. There are now clear calls to action throughout the site so users know exactly where to go, and the more robust forums lead to a better understanding of the kind of care required. Franchisees are also provided with all the relevant information from potential clients in order to make the first call a success. Finally, to reinforce that Right at Home is there for families at the earliest stages of the journey, the new “resources” section has a content hub with checklists and other information that reinforces the support and expertise of the leadership and caregivers.&nbsp;All of the new visuals and language of the site seamlessly align with the new brand campaign and leads can share resources like blog articles, videos and guides, generating even more leads.&nbsp;In addition to all the new resources and functionality, the new site is now smarter, in that it has added gated content functionality. When a visitor doesn't convert, the site captures information and utilizes a future CRM program to nurture them down the journey to conversion at a local level.&nbsp;With a solid rebranding strategy focused on proactive rather than reactive ways to prepare for the road ahead, Drazdys hopes that Right at Home will continue to reach more seniors and families to help with any decisions and planning ahead of time. As the brand continues to grow on its path to reach 700 locations paired with its new branding, the franchise will be able to reach more seniors than ever — resulting in more seniors receiving more in-home care from Right at Home.&nbsp;To learn more about franchising with Right at Home, visit here: <a href="http://www.rightathomefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=new-branding-helps-right-at-home-appeal-to-more-seniors-promote-franchise-locations-2717783" target="_blank" rel="nofollow">http://www.rightathomefranchise.com/</a>ABOUT RIGHT AT HOMEFounded in 1995, Right at Home offers in-home care to seniors and adults with disabilities who want to live independently. Most Right at Home offices are independently owned and operated and directly employ and supervise all caregiving staff. Each caregiver is thoroughly screened, trained, and bonded/insured before entering a client’s home. Right at Home’s global office is based in Omaha, Nebraska, with more than 650 franchise locations in the U.S. and seven other countries. To learn more about franchising opportunities, please visit <a href="http://www.rightathomefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=new-branding-helps-right-at-home-appeal-to-more-seniors-promote-franchise-locations-2717783" target="_blank" rel="nofollow">http://www.rightathomefranchise.com/.</a>&nbsp;

A woman Right at Home worker is completing a puzzle with an elderly man with white hair.

New Branding Helps Right at Home Appeal To More Seniors, Promote Franchise Locations

1851 Franchise

The in-home senior care franchise has launched a new marketing initiative designed to reach more seniors and facilitate large-scale franchise growth. 

This brand page has been paid for by RIGHT AT HOME. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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READY TO MAKE A DIFFERENCE?

Buying a resale franchise within the&nbsp;<a href="https://rightathomefranchise.com/">Right at Home</a> system can offer a practical way to enter the in-home care industry. Instead of launching a new office from the ground up, resale buyers step into an established location that already has caregivers, clients and day-to-day processes in place. That structure allows new owners to focus on learning the business and building relationships while continuing to serve the community.From the brand’s perspective, resale opportunities are designed to give new owners a head start while preserving what has already been built.“It’s a way for entrepreneurs to purchase something that is already well established,” said Angela Young, Director of Resales for&nbsp;<a href="https://1851franchise.com/rightathome/info">Right at Home</a>. “They can benefit from the relationships with clients, caregivers and referral partners that are already in place and step in to take the business to new heights.”Resale opportunities can be especially appealing to entrepreneurs who want to grow an existing operation rather than start from scratch.&nbsp;<a href="http://linkedin.com/in/erica-celeste-carlisle">Erica Carlisle</a> took that path when she purchased a Right at Home resale location in the San Francisco Bay Area.“I was planning to acquire an existing business. I wasn’t looking to do a startup,” Carlisle said. “It seemed like a better fit with my background, skills and experience, which have been more along the lines of building companies and scaling them up.”<h2>An Existing Client Base and Team</h2>Buying a resale location also means stepping into a business that already has staff in place and clients who are actively receiving care. That can make the transition smoother for families and give the new owner a better sense of how the operation runs day to day.In the early weeks after taking over the business, franchisees can focus on getting to know the people connected to the office.“It’s a completely different thing than trying to start up from scratch,” Carlisle said. “Your days are filled with trying to get to know the caregivers, get to know the clients and their families and the existing office team.”Spending time with clients and caregivers helped her quickly learn the rhythm of the business while maintaining relationships already established within the community. That continuity also extends beyond daily operations.“They’ve already set up processes in the office and built strong teams,” Young said. “It’s very advantageous to retain that staff and step into a business where people are already doing the job.”<h2>A Smooth Transition Between Owners</h2>The transition often includes a brief period where the previous owner works alongside the new franchisee. That time allows the new owner to learn the systems and routines that keep the business running day to day.“For the first few weeks, the seller and I worked side by side so he could teach me critical things like how to run payroll and the processes that need to keep going with no errors,” Carlisle said.That hands-on transition helped her understand the day-to-day responsibilities involved in operating the office. The transition is also supported at the system level to help ensure stability for both clients and staff.“The owners have put a lot of time and effort into this, and they really care about their clients and the people who work in their communities,” Young said.&nbsp;<h2>Established Processes Help Owners Learn Faster</h2>A resale franchise also comes with systems that are already functioning. Recruiting, scheduling, payroll and billing processes are typically in place before the new owner arrives.&nbsp;The office team already understands those workflows, which can make the learning process easier for a new franchisee.“Most of the core processes the team knew how to do,” Carlisle said. “You have to rely on the team for a while to say ‘OK, you're going to do it to that point, and then I'm going to do this piece.’”That collaboration allowed her to gradually learn each step involved in hiring caregivers, managing schedules and handling administrative responsibilities.<h2>Training, Coaching and a Strong Franchise Network</h2>Even though resale buyers are stepping into an existing business, they still receive the same support offered to new franchisees across the Right at Home system. That support includes formal training, coaching and ongoing guidance from the franchisor.New owners attend a week-long training program at the company’s headquarters in Omaha. Franchisees also work with a coach who meets with them frequently in the early stages of ownership. Even for resale buyers, the onboarding process mirrors what new franchisees experience across the system.“If you’re new to the system, you still go through our Right Start training and learn the fundamentals of home care,” Young said. “You also have coaches and subject matter experts supporting you in everything from operations to marketing.”In addition to coaching, franchisees have access to topic-specific calls, marketing guidance and a network of fellow owners who can share insights and advice.&nbsp;“Other owners are super helpful,” she said. “People in the corporate headquarters in Omaha have been really supportive and full of expertise and information that has helped.”These resale opportunities give prospective franchisees the chance to acquire an established business while benefiting from the brand's training and support. For many buyers, that combination creates a more stable path into ownership. Once they're ready to sell, Right at Home supports them through that transition as well, helping ensure a smooth handoff to the next owner.“We support our franchisees all the way through their journey,” Young said. “We want the selling of their business to be that grand finale of this very fruitful journey they've had with Right at Home.”&nbsp;If you're interested in taking the next step in making a difference in your community as a Right at Home franchisee, visit&nbsp;<a href="https://rightathomefranchise.com/.">https://rightathomefranchise.com/.</a>&nbsp;

Why Buying a Right at Home Resale Can Be a Smart Entry Into Owning a Senior In-Home Care Franchise

Right at Home resale opportunities allow new franchisees to take over an established operation while receiving training, coaching and ongoing support from the brand.

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DARTMOUTH, MA&nbsp;—&nbsp;<a href="http://rightathomefranchise.com">Right at Home</a>, the industry-leading in-home care franchise with more than 750 locations across the United States and four other countries, is targeting South Dartmouth for its next phase of strategic growth, with a focus on smaller communities and nearby rural areas where families often have fewer local care options. The brand plans to open one new unit across South Dartmouth and surrounding communities to meet the growing demand for in-home support for seniors and adults with disabilities who want to remain at home.For local entrepreneurs, the opportunity is clear: build a relationship-driven business in markets where assurance travels fast and dependable care can make an outsized impact. In many rural communities, families face longer drive times, limited provider choice, and fewer resources to help loved ones age in place.&nbsp;<a href="http://1851franchise.com/rightathome/info">Right at Home’s</a> model is designed to help franchisees bring consistent, professional care closer to where people live while creating a resilient local business rooted in the community.“We see real opportunity in South Dartmouth. Families here need reliable care, and there are local leaders who want to step up and provide it,” said&nbsp;<a href="https://www.linkedin.com/in/jennychaney/">Jennifer Chaney</a>, Senior Vice President of Franchise Development and Sales. “We’re excited to meet people who care about their community and want to build a business that makes a difference.”Right at Home enters 2026 after a steady year of development and progress. The company awarded 24 new territories in 2025 and completed 22 resales, with nearly 30 new offices opening across the country, many tied to territories sold in 2024. “It’s been a really fantastic year,” Chaney said. “Territory sales and resale activity have both been very consistent with years past. There haven’t been any curveballs or unforeseen circumstances that got us off track — it’s just been a solid, steady year for our system.”South Dartmouth presents a strong opportunity for in-home care services, with an aging population for residents 65-plus of 19% and thriving locations in nearby towns such as Salem, Boston, and Haverhill.Right at Home strengthened its franchisee tool kit in 2025 with major technology rollouts, including a systemwide Zoho CRM launch to support functions from client management to day-to-day scheduling, and a new Encapture partnership that produced a custom app to make daily operations easier by streamlining onboarding, training and document sharing. The brand also expanded family-facing support through RightAssist, a discreet monitoring bracelet and mobile app, and deeper involvement in Medicare’s GUIDE (Guiding an Improved Dementia Experience) program to better serve families caring for loved ones with dementia.The company’s reputation for quality continues to be recognized across the franchise industry. Right at Home has been ranked on the Entrepreneur Franchise 500 list for the 22nd consecutive year and was named a 2025 Top Franchise Brand for Multi-Unit Owners by Entrepreneur Magazine. The brand also received the Culture100 Award from Franchise Business Review and was named to Franchise Business Review’s 2024 Hall of Fame. In 2025, Franchise Business Review celebrated Right at Home with several major honors, including Top Overall Franchise, Most Profitable Franchise, and recognition for culture, veteran opportunities, and franchisee satisfaction.Right at Home is dedicated to helping seniors and adults with disabilities live independently through personalized in-home care. Its services range from companionship and personal care to assistance with everyday activities. Each locally owned office employs thoroughly screened and trained caregivers who are insured and committed to delivering peace of mind to the families they serve.“Our focus is on giving franchise owners the tools and guidance they need to thrive,” said&nbsp;<a href="https://www.linkedin.com/in/mallory-hoskinson/">Mallory Hoskinson</a>, Senior Director of Growth and Engagement. “Whether it’s lead generation, operations, or long-term strategy, we’re here to help them build strong, lasting businesses.”To learn more about franchising with Right at Home, visit&nbsp;<a href="https://rightathomefranchise.com/">https://rightathomefranchise.com/</a>.ABOUT RIGHT AT HOMEFounded in 1995, Right at Home offers in-home care to seniors and adults with disabilities who want to live independently. Most Right at Home offices are independently owned and operated and directly employ and supervise all caregiving staff. Each caregiver is thoroughly screened, trained, and bonded/insured before entering a client’s home. Right at Home’s global office is based in Omaha, Nebraska, with more than 750 franchise locations in the U.S. and four other countries.If you're interested in taking the next step in making a difference in your community as a Right at Home franchisee, visit http://rightathomefranchise.com or to read more about franchise ownership, visit our blog at:&nbsp;<a href="https://rightathomefranchise.com/forc/">https://rightathomefranchise.com/forc/</a>.

Right at Home Targets South Dartmouth and Nearby Rural Communities for In-Home Care Growth

Backed by a 750-plus-unit system and momentum from 2025, the in-home care franchisor is focusing on smaller markets where seniors need reliable support close to home.

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Omaha, NE — Right at Home, one of the world’s leading providers of inhome care for seniors and adults with disabilities, is pleased to announce it has been recognized as a Best of Home Care® Endorsed National Provider by Activated Insights, a leading independent satisfaction research firm for the postacute care industry.This national endorsement places Right at Home among an elite group of organizations in the home care industry. The recognition reflects Right at Home’s ongoing commitment to delivering dependable service and meaningful support every day by its locally owned and operated offices.In addition to earning the national endorsement, 263 Right at Home franchise offices were nationally honored with 2026 Best of Home Care Awards® from Activated Insights. Among more than 3,000 home care agencies and independent providers nationwide, Right at Home offices earned the most recognition in three of the five award categories, ranking No. 1 for Provider of Choice, Employer of Choice, and Leader in Experience. In the other two award categories, Top 100 Leader in Experience and Leader in Training, Right at Home offices ranked No. 2 and No. 4, respectively.To qualify as a Best of Home Care® Endorsed National Provider, an organization must demonstrate sustained excellence across its network, including having at least 10% of offices actively participating in the Activated Insights Experience Management Program, ensuring that a minimum of 60% of those participating offices earned Best of Home Care awards, and maintaining a network of at least 50 active locations.“Being endorsed as a Best of Home Care® National Provider is a powerful affirmation of who we are as a brand,” said Margaret Haynes, President and CEO of Right at Home. “It reflects the shared, missiondriven commitment across Right at Home locations nationwide to deliver consistent, highquality care rooted in compassion and trust.”As a Best of Home Care® Endorsed National Provider, Right at Home continues to set the standard for excellence in home care—supporting families, empowering caregivers, and making a meaningful difference in communities across the country.ABOUT RIGHT AT HOME:Founded in 1995, Right at Home offers in-home care to seniors and adults with disabilities who want to live independently. Most Right at Home offices are independently owned and operated and directly employ and supervise all caregiving staff. Each caregiver is thoroughly screened, trained, and bonded/insured before entering a client’s home. Right at Home’s global office is based in Omaha, Nebraska, with more than 750 franchise locations in the U.S. and four other countries. For more information about Right at Home, visit <a href="https://www.rightathome.net/">https://www.rightathome.net/</a> or read the Right at Home blog at <a href="https://www.rightathome.net/blog">https://www.rightathome.net/blog</a>.

Right at Home Recognized as Best of Home Care® Endorsed National Provider

Right at Home is recognized as a Best of Home Care® Endorsed National Provider by Activated Insights, while hundreds of franchise locations receive 2026 Best of Home Care® Awards. 

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Right at Home Franchise Costs, Fees, Profit and Data for 2026

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When&nbsp;<a href="https://www.linkedin.com/in/sacha-butts-9aa288361/">Sacha Butts</a> began looking into the senior care industry, the search became deeply personal. The U.S. Navy veteran and former federal investigator was forced to navigate a confusing web of care options following her mother’s unexpected cancer diagnosis.&nbsp;<a href="https://valley.labusinessjournal.com/healthcare/veteran-brings-right-at-home-to-simi-valley/">According to the LA Business Journal</a>, that difficult journey through a fragmented system ultimately inspired Butts to launch her own&nbsp;<a href="https://rightathomefranchise.com/">Right at Home</a> franchise in&nbsp;<a href="https://www.rightathome.net/simi-valley">Simi Valley</a> this past September.The experience of balancing a high-pressure career with the urgent needs of an ailing parent taught Butts that the right support does more than just help the patient. She quickly found that proper professional care allowed her to step back from the role of primary caregiver to simply be a daughter again. Now, she’s bringing that same relief to Simi Valley, Moorpark, Camarillo and Somis.The timing of the new business meets a critical need in the region. Data from the California Department of Aging shows that the population of&nbsp;<a href="https://vccf.org/ventura-county-aging-boom-will-intensify-experts-predict/#:~:text=The%20data%20that%20tumbled%20out,and%20virtually%20all%20other%20services.">Ventura County residents aged 60 and older</a> is expected to hit 240,000 by 2040. Currently, residents 65 and older already make up 30% of the county’s population, and many of these seniors expressed a clear preference for aging in place (rather than moving to institutional facilities).Butts spent nearly a year preparing for the launch, using the same attention to detail she honed as a federal investigator to navigate complex licensing and regulatory requirements. She spent hours researching the differences between non-medical in-home care and medical home health care to ensure she could guide families through their own moments of crisis."It was a very long, tedious process to get my license and get everything set up,” Butts told the L.A. Business Journal of her path to&nbsp;<a href="https://1851franchise.com/rightathome/info">Right at Home</a> ownership. “It’s been an interesting learning experience – this is my first time owning my own business."Her background in the Navy and as an investigator now informs how she goes about hiring. She applies a high level of scrutiny to her team, looking for the specific blend of professionalism and compassion that made such a difference for her own mother.By joining&nbsp;<a href="https://1851franchise.com/rightathome">Right at Home</a>, Butts is tapping into a brand with more than 750 locations globally. Her goal is to move beyond the paperwork and logistics to provide a human connection for those in her community. By offering reliable support for daily tasks like cooking and cleaning, she’s giving local families the gift of time, comfort and peace of mind.Read the full article <a href="https://valley.labusinessjournal.com/healthcare/veteran-brings-right-at-home-to-simi-valley/">here</a>.

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Navy veteran Sacha Butts transitions from federal investigations to senior care via a Right at Home franchise, providing local families with the peace of mind she discovered during a family crisis.

LA BUSINESS JOURNAL: Veteran Brings Right at Home to Simi Valley

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Navy veteran&nbsp;<a href="https://www.linkedin.com/in/rightathomeperrysburg/">John Baldwin</a> has traded the tight confines of nuclear submarines for a different kind of high-stakes environment: families trying to keep aging loved ones safe at home.Baldwin, 64, owns a&nbsp;<a href="https://rightathomefranchise.com/">Right at Home</a> franchise in&nbsp;<a href="https://www.rightathome.net/perrysburg">Perrysburg, Ohio</a>, providing in-home support for seniors who want to stay where they are most comfortable. “We do in-home care and assistance for the elderly to help them age in place,” Baldwin&nbsp;<a href="https://toledofreepress.com/beneath-the-surface-the-veteran-behind-right-at-home/">told Toledo Free Press</a>. That’s the business, in a nutshell.”His first career ran deep beneath the ocean. Baldwin served as a submariner from 1979 to 1985, part of the Navy’s nuclear program. He described the pace as relentless and the learning curve steep, moving from nuclear power school to instructing on a prototype and then joining the submarine fleet. Patrols could last three to four months, he said, and the routine blurred time into a single, rolling stretch of days.After leaving the Navy, Baldwin spent two decades at the Davis-Besse Nuclear Power Station. But when his parents and in-laws needed help later in life, he ran into a problem many adult children recognize immediately: finding care that feels both reliable and personal.“God redirected my career path in a big way,” Baldwin said, describing the experience that led him to home care and, eventually, to Right at Home. He opened his franchise in 2010.Today, Baldwin focuses on matching caregivers with clients in a way that makes support feel welcome, not intrusive. Care can range from a couple of visits a week to full-time help, depending on where a family is in the aging process, he said.Baldwin also makes a point to ask new clients a direct question — whether they served — and to steer veterans and their families toward benefits they may not realize are available. For him, it is a continuation of a familiar mission: serve the people counting on you, and make sure no one has to figure it out alone.Read the original article&nbsp;<a href="https://toledofreepress.com/beneath-the-surface-the-veteran-behind-right-at-home/">here</a>.If you're interested in taking the next step in making a difference in your community as a Right at Home franchisee, visit&nbsp;<a href="https://rightathomefranchise.com/">https://rightathomefranchise.com/</a>.

John Baldwin applies the discipline of his Navy years to in-home care, helping families navigate aging, find the right caregiver match, and understand veteran benefits.

New Branding Helps Right at Home Appeal To More Seniors, Promote Franchise Locations

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