Right at Home

For some, franchise ownership can be an isolating experience. At&nbsp;<a href="https://rightathomefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=right-at-home-performance-groups-franchisee-growth-2730129" target="_blank" rel="nofollow">Right at Home</a>, however, performance groups give owners a built-in network of peers and coaches who work alongside them to drive growth, share solutions, and hold each other accountable.<a href="https://1851franchise.com/rightathome/info">Right at Home’s</a> performance groups are small, collaborative networks of franchise owners who meet regularly to challenge and support each other in growing their businesses. Each group typically has seven to twelve members from across the country, though some are state-specific.Business Performance Coach&nbsp;<a href="https://www.linkedin.com/in/jaesquivel/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=right-at-home-performance-groups-franchisee-growth-2730129" target="_blank" rel="nofollow">Jaime Esquivel</a> describes them as “comprised of seven to 12 franchises that have decided they want to come together and act as a board of directors for each other.” These groups comprise owners at various stages of their business journey, united by a shared goal of moving beyond day-to-day operations to achieve greater growth and community impact.Members review key metrics, share best practices, and address challenges through structured quarterly meetings — two in-person and two virtual each year. “As their performance coach, I meet with them one-on-one between group sessions to go through commitments and make sure they’re staying accountable to what they were putting out there,” Esquivel said.<h2>How Performance Groups Operate</h2>Right at Home performance groups follow a consistent quarterly rhythm. Twice a year, members meet virtually, and twice a year they gather in person for deeper collaboration.Virtual meetings focus on reviewing business performance metrics such as revenue, gross margin, and administrative costs. Members also revisit the goals they set for the previous quarter, discuss whether they were met, and set new 90-day commitments.&nbsp;“In the virtual meetings, we take a look at revenue, gross margin, administrative cost… we review what the commitments were for the previous quarter, and whether they were completed or incomplete, which drives good conversation,” Esquivel said.In-person sessions are typically two full days, starting in the morning and running into the afternoon. These gatherings include a more thorough business review, annual and three-year planning, and discussions around “burning issues” — the biggest challenges owners are facing at the moment. Members also share “bright ideas,” showcasing successful marketing campaigns, operational strategies, or incentive programs.&nbsp;Subject-matter experts are often brought in to present on topics like revenue cycle management, dementia care programs, or marketing trends, giving franchisees actionable insights they can take back to their businesses.Throughout the year, performance group coaches — who also act as performance facilitators — meet with owners one-on-one to track progress, offer advice, and hold them accountable for the goals they’ve committed to.<h2>The Coach’s Role Beyond Facilitation</h2>Right at Home’s performance group coaches are more than meeting moderators. They are active partners in each owner’s success.&nbsp;<a href="https://www.linkedin.com/in/victoria-johnston-19394125/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=right-at-home-performance-groups-franchisee-growth-2730129" target="_blank" rel="nofollow">Victoria Johnston</a>, a franchisee in Snohomish County, Washington, appreciates that her coach is “not just a cheerleader” but someone willing to challenge her thinking and connect her with the right resources. “He’s also really good at getting back to us quickly,” she said, “and I think that’s the kind of coach we need.”Spokane, Washington-based franchisee&nbsp;<a href="https://www.linkedin.com/in/nickpaulrightathome/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=right-at-home-performance-groups-franchisee-growth-2730129" target="_blank" rel="nofollow">Nick Paul</a> describes his coach as a trusted advisor who’s always available for support. “I have him on speed dial,” he said, “and I call him for any questions, any advice, any issues that I may have.” One of the biggest impacts came when the coach guided him step-by-step through creating a strategic business plan. What once felt overwhelming became manageable with a clear process, and the plan is now a roadmap for his business growth.<h2>The Benefits of Joining</h2>Performance groups offer both measurable business results and personal connection. Esquivel notes that members “outpace normal franchises by a decent margin,” citing examples of 16% to 18% year-over-year growth in two of the groups he coaches.&nbsp;Owners also gain insight from peers across the country, which is especially valuable for those in more isolated territories.&nbsp;For Johnston, the accountability is “priceless.” She recalls asking another franchisee to review her financials during a breakout session. “He found a really big expense that we had been paying for for quite a long time,” she said. “I just thought that was the norm.” That insight led her to switch vendors, resulting in significant cost savings.Paul says the experience reshaped his approach to growth. “I’m always cost-saving, but being in that group kind of teaches you that you do have to take risks and sometimes you do have to invest money to see that return,” he said. “So, it definitely helped me with my way of thinking and my growth in how I treat my employees and clients.”<h2>Why Franchisees Should Join</h2>The decision to join often comes down to timing and mindset. “The best time was yesterday and the next best time is right now,” Esquivel said. “If you find the right one, you’re going to see what the benefits really are.”For newer owners, Johnston suggests waiting until at least the one-year mark unless they have prior business ownership experience, but she stresses the long-term value of mentorship and candid feedback.Paul says he “absolutely” recommends it, pointing to both the professional growth and the camaraderie. “It’s almost like a family because they want to see you be successful too,” he said.Whether it’s learning new strategies, holding each other accountable, or simply having a trusted group to turn to, performance groups provide Right at Home owners with a support system that lasts throughout the lifecycle of their business. If you're interested in taking the next step in making a difference in your community as a Right at Home franchisee, visit&nbsp;<a href="https://rightathomefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=right-at-home-performance-groups-franchisee-growth-2730129" target="_blank" rel="nofollow">https://rightathomefranchise.com/</a>.&nbsp;

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Right at Home Performance Groups Help Franchisees Grow Faster

1851 Franchise

Right at Home’s performance groups provide franchise owners with ongoing peer collaboration and expert coaching to help them achieve stronger results throughout every stage of their business.

This brand page has been paid for by RIGHT AT HOME. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

How Right at Home’s Performance Groups Help Franchisees Reach Their Goals

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OMAHA, Neb.&nbsp;—&nbsp;<a href="http://rightathomefranchise.com">Right at Home</a>, the industry-leading in-home care franchise with more than 750 locations across the United States and four other countries, closed 2025 with strong growth and major progress in system innovation.The company awarded 24 new territories during the year and completed about 22 resales, helping both new and existing franchisees expand their footprint. Nearly 30 new offices opened across the country, many tied to territories sold in 2024.“It’s been a really fantastic year,” said&nbsp;<a href="https://www.linkedin.com/in/jennychaney/">Jennifer Chaney</a>, Senior Vice President of Franchise Development and Sales. “Territory sales and resale activity have both been very consistent with years past. There haven’t been any curveballs or unforeseen circumstances that got us off track — it’s just been a solid, steady year for our system.”<h2>Strengthening Operations Through Technology</h2>A major milestone for the brand in 2025 was the launch of Zoho CRM across the franchise system — a multi-year project designed to help owners streamline operations and improve communication. The new platform now supports everything from client management to day-to-day scheduling.“Zoho was a very big win for us and a huge project,” Chaney said. “We're very delighted to see the project in motion.”&nbsp;Another highlight of 2025 was&nbsp;<a href="http://1851franchise.com/rightathome/info">Right at Home’s</a> new partnership with Encapture. Together, the two organizations launched a custom app designed to help franchise owners manage daily operations more efficiently.The idea came directly from the field. Through the Strategic Leadership Council, a group of franchise representatives who share systemwide feedback, owners repeatedly asked for a mobile tool that could simplify onboarding, training and document sharing.“Our franchise owners wanted an app they could use to access training materials, handle onboarding, and share documents from their phones,” Chaney said. “So we partnered with Encapture, and it’s been a huge win for everyone.”<h2>Where Growth Is Headed</h2>As Right at Home plans for the year ahead, its development team is turning its focus toward several key markets, including Ohio, Pennsylvania, Minnesota, Michigan, Wisconsin, Massachusetts, and Iowa. Each offers favorable licensing requirements and growing populations of seniors who need care, as the company looks to close in on more rural areas that have historically lacked enough senior care options. Right at Home wants to enter these markets to truly make a difference in the lives of the elderly in those communities.Technology will continue to play a central role in 2026. The brand’s innovation team is already exploring how to responsibly integrate artificial intelligence into operations to make franchise management even more efficient.“There are so many ways our franchise owners can use AI in their businesses, but what are the best ways? What are the most efficient ways?” Chaney said. “We have a fantastic team and a fantastic department that does all the research on what's best for our franchise owners to incorporate into their business.”<h2>Building on the Right Kind of Growth</h2>For 2026, Right at Home plans to award at least 24 new territories, consistent with its measured approach to expansion. Chaney says the goal isn’t just about numbers; it’s about finding the right people to carry the brand’s mission forward.“This is a very people-centered business,” she said. “You have to have a passion for people.”Chaney also emphasized that resale opportunities will remain a valuable entry point for prospective owners. These existing businesses come fully operational with staff, clients, and infrastructure already in place.“Buying a resale is like stepping into a plane that’s already in flight,” she said. “It’s a running business that’s ready to keep going under new leadership. For many buyers, that’s the best fit.”ABOUT RIGHT AT HOME:Founded in 1995, Right at Home offers in-home care to seniors and adults with disabilities who want to live independently. Most Right at Home offices are independently owned and operated and directly employ and supervise all caregiving staff. Each caregiver is thoroughly screened, trained, and bonded/insured before entering a client’s home. Right at Home’s global office is based in Omaha, Nebraska, with more than 750 franchise locations in the U.S. and four other countries. For more information about Right at Home, visit&nbsp;<a href="https://www.rightathome.net">https://www.rightathome.net</a> or read the Right at Home blog at&nbsp;<a href="https://www.rightathome.net/blog/.">https://www.rightathome.net/blog/.</a>&nbsp;

Right at Home Finishes 2025 Strong, Launches New Tech and Sets Sights on 2026 Franchise Growth

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Right at Home Caps Q3 2025 With Record Hours and a Strong 2026 Pipeline

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Right at Home Marks 30 Years With Stories of Family Legacy and Lasting Impact

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Navy veteran&nbsp;<a href="https://www.linkedin.com/in/rightathomeperrysburg/">John Baldwin</a> has traded the tight confines of nuclear submarines for a different kind of high-stakes environment: families trying to keep aging loved ones safe at home.Baldwin, 64, owns a&nbsp;<a href="https://rightathomefranchise.com/">Right at Home</a> franchise in&nbsp;<a href="https://www.rightathome.net/perrysburg">Perrysburg, Ohio</a>, providing in-home support for seniors who want to stay where they are most comfortable. “We do in-home care and assistance for the elderly to help them age in place,” Baldwin&nbsp;<a href="https://toledofreepress.com/beneath-the-surface-the-veteran-behind-right-at-home/">told Toledo Free Press</a>. That’s the business, in a nutshell.”His first career ran deep beneath the ocean. Baldwin served as a submariner from 1979 to 1985, part of the Navy’s nuclear program. He described the pace as relentless and the learning curve steep, moving from nuclear power school to instructing on a prototype and then joining the submarine fleet. Patrols could last three to four months, he said, and the routine blurred time into a single, rolling stretch of days.After leaving the Navy, Baldwin spent two decades at the Davis-Besse Nuclear Power Station. But when his parents and in-laws needed help later in life, he ran into a problem many adult children recognize immediately: finding care that feels both reliable and personal.“God redirected my career path in a big way,” Baldwin said, describing the experience that led him to home care and, eventually, to Right at Home. He opened his franchise in 2010.Today, Baldwin focuses on matching caregivers with clients in a way that makes support feel welcome, not intrusive. Care can range from a couple of visits a week to full-time help, depending on where a family is in the aging process, he said.Baldwin also makes a point to ask new clients a direct question — whether they served — and to steer veterans and their families toward benefits they may not realize are available. For him, it is a continuation of a familiar mission: serve the people counting on you, and make sure no one has to figure it out alone.Read the original article&nbsp;<a href="https://toledofreepress.com/beneath-the-surface-the-veteran-behind-right-at-home/">here</a>.If you're interested in taking the next step in making a difference in your community as a Right at Home franchisee, visit&nbsp;<a href="https://rightathomefranchise.com/">https://rightathomefranchise.com/</a>.

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Toledo Free Press: Beneath the Surface — The Veteran Behind Right at Home

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How Right at Home’s Performance Groups Help Franchisees Reach Their Goals

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