Right at Home

According to the National Institutes of Health,&nbsp;<a href="https://pmc.ncbi.nlm.nih.gov/articles/PMC9160081/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=veterans-in-franchising-right-at-home-success-2730661" target="_blank" rel="nofollow">200,000 people separate from the American military each year</a>, with a third of veterans citing finding a job as the&nbsp;<a href="https://www.vfw.org/media-and-events/latest-releases/archives/2023/11/veterans-day-news-new-survey-finds-top-challenges-facing-veterans-in-the-transition-to-civilian-life?utm_source=1851franchise.com&utm_medium=article&utm_campaign=veterans-in-franchising-right-at-home-success-2730661" target="_blank" rel="nofollow">most significant non-health related challenge</a> in returning to life as a civilian.&nbsp;Many veterans report missing the idea of structure. Franchising offers it, which is one reason the model has&nbsp;long been a great fit for veterans. The U.S. Department of Veterans Affairs reports veterans are about&nbsp;<a href="https://news.va.gov/137286/why-veterans-three-times-likely-own-franchise/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=veterans-in-franchising-right-at-home-success-2730661" target="_blank" rel="nofollow">three times more likely to own a franchise</a>.<a href="https://rightathomefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=veterans-in-franchising-right-at-home-success-2730661" target="_blank" rel="nofollow">Right at Home</a>, recently named a top franchise for veterans by Entrepreneur, offers in-home companionship, personal care and assistance to seniors and adults with disabilities who want to continue to live independently. Working with&nbsp;<a href="https://www.vetfran.org/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=veterans-in-franchising-right-at-home-success-2730661" target="_blank" rel="nofollow">VetFran</a>, which connects veterans with franchise opportunities,&nbsp;<a href="https://1851franchise.com/rightathome/info">Right at Home</a> offers veterans a 25% discount on the initial franchise fee. Its comparatively low initial investment — starting under six figures — makes the brand a great fit for veterans looking to enter entrepreneurship.<h2>Meet The Franchisees</h2>Founded in Nebraska in 1995, Right at Home began franchising five years later and now operates more than 750 locations.For more than a decade, Navy veteran&nbsp;<a href="https://www.linkedin.com/in/mikesteiner/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=veterans-in-franchising-right-at-home-success-2730661" target="_blank" rel="nofollow">Mike Steiner</a> has operated a Right at Home franchise in Grayslake, Illinois. Army veteran&nbsp;<a href="https://www.linkedin.com/in/bbraggs/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=veterans-in-franchising-right-at-home-success-2730661" target="_blank" rel="nofollow">Brian Braggs</a> launched a location in Peoria, Illinois, about four years ago.“I served four years active, two years inactive reserve, and I was assigned to the USS&nbsp;Puget Sound, a destroyer tender. I absolutely loved my time in the service,” Steiner said. “I wrestled in high school and a little in college, and I joined the Navy wrestling team. Then I was assigned temporary duty in Pensacola, Florida, made the team and went to the interservice championships at West Point Military Academy in New York. They asked me if I wanted to continue wrestling and try out for the World Games and Olympics — but I declined because I wanted to learn computer systems and focus on that, which is what I did in the Navy.”“I graduated high school in 1987 from Chicago Vocational High School in Illinois,” Braggs said. “I joined the military in 1988 and served almost 10 years. I was a 19 Delta and also a combat medic. I had a full tour but also sustained service-connected injuries that led to my honorable discharge upon completion of active duty.”<h2>Why It Works</h2>Before entrepreneurship, Steiner worked in project management and global software development. Braggs approached franchising following time as a combat medic and later owned a successful multi-therapy practice, which he sold after about 15 years.“Self-discipline, and the ability and drive to follow processes — or create and improve them when they’re not there. That’s huge and has helped me,” Steiner said.“Veterans thrive on purpose, service and accountability — a mission-first mindset. That has all the right ingredients,” Braggs said. “With my background and experience — not only from the military as a combat medic but also from personal family experiences — it all aligns.”<h2>Embrace the System</h2>Structure is a hallmark of both military service and franchising. Veterans like Steiner and Braggs say the ability to depend on a system — paired with franchisor support — made Right at Home the right call.“I didn’t know much about marketing, sales, finance or back-office operations — but when I met with other Right at Home owners, I asked, ‘Knowing what you know now, what would you have done differently?’” Steiner said. “The common theme was: follow what the franchisor provides. Too many people think, ‘My area is different!’ Well, those folks don’t progress as strongly. I followed the processes they put forward, and it’s been extremely helpful — that’s part of my success. I tell my office staff that the home office is like an employee — but not just one, an entire group of people we should utilize.”“Right at Home has been a great partner, providing tools, education, training, branding and marketing materials to help advocate for people with neurodegenerative and metabolic diseases,” Braggs said. “I get to do what I love every day — not because I have to but because I want to. It’s been a great partnership.”<h2>It’s Personal</h2>Personal experiences often drive owners into care-focused businesses.“My grandmother had both type 1 and type 2 diabetes. She later became an amputee and developed Alzheimer’s and dementia, which led to her passing in her mid to late 70s,” Braggs said. “Those experiences helped me transition naturally into health care and franchising today.”Both franchisees say service to their communities — especially fellow veterans — shapes their work.“In central Illinois, dementia and Alzheimer’s are the sixth-leading cause of death. It’s the second-leading cause of death in our state,” Braggs said. “We spend a lot of time helping families understand how neurodegenerative diseases impact quality of life for seniors and veterans. It’s fulfilling to provide comfort and hope for the families we serve.”“I’m about 20 minutes from the local VA, which I use myself. I’m involved with the American Legion and other veteran organizations, and I make an effort to work with and share information with local vets,” Steiner said. “The problem I find is that many veterans and their families have no idea of the benefits available that can pay for our services. I get excited when I speak with a veteran or family looking for care, because I can walk them through those benefits step by step.”<h2>Making It Work</h2>The pandemic disrupted many sectors, including in-home care. Both owners credit franchisor support for helping them grow and adapt.“During COVID, the support was invaluable,” Steiner said. “We had conference calls with corporate and other franchisees multiple times each week. We learned from what others were experiencing. It was a tremendous help.”“We’ve grown tremendously,” Braggs said. “Some franchise owners buy existing territories with employees and clients — but I started from scratch with no clients or staff. In four years, we’ve grown to just over $1.2 million in annual revenue. We’ve also expanded our education and certifications. I became a certified dementia practitioner and earned credentials in Parkinson’s training.”<h2>Why Franchise?</h2>Steiner and Braggs hire and work with other veterans and point to the benefits of a strongly structured, well-supported system.“Veterans run toward responsibility and accountability. They have a heart for service,” Braggs said. “If you’re a veteran looking at franchising, look for brands that offer discounts. Secure your funding. But take advantage of what Right at Home offers.”“A lot of my friends say, ‘Why be with a franchise? You pay royalties constantly. You could go out on your own,’” said Steiner. “But if you want to do something on your own, you have a much better chance of success with a franchise.”For more info on veterans in franchising, check out these related stories on 1851 Franchise:<ul><li><a href="https://1851franchise.com/10-reasons-why-veterans-should-consider-franchising-2722624#stories">10 Reasons Why Veterans Should Consider Franchising</a></li><li><a href="https://1851franchise.com/MilitaryVeteranstoGreatFranchisees">Military Veterans Who Became Great Franchisees</a></li><li><a href="https://1851franchise.com/franchises-for-veterans-military-experience-business-ownership-2729300#stories">Why Franchises for Veterans Make Sense: Leveraging Military Experience in Business Ownership</a></li></ul>ABOUT RIGHT AT HOME:Founded in 1995, Right at Home offers in-home care to seniors and adults with disabilities who want to live independently. Most Right at Home offices are independently owned and operated and directly employ and supervise all caregiving staff. Each caregiver is thoroughly screened, trained, and bonded/insured before entering a client’s home. Right at Home’s global office is based in Omaha, Nebraska, with more than 750 franchise locations in the U.S. and four other countries. For more information about Right at Home, visit&nbsp;<a href="https://www.rightathome.net/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=veterans-in-franchising-right-at-home-success-2730661" target="_blank" rel="nofollow">https://www.rightathome.net</a> or read the Right at Home blog at&nbsp;<a href="https://www.rightathome.net/blog/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=veterans-in-franchising-right-at-home-success-2730661" target="_blank" rel="nofollow">https://www.rightathome.net/blog/</a>.

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Veteran Franchise Owners: Discipline and Mission-First Mindset Lead to Right at Home Success

1851 Franchise

Learn how two veteran Right at Home franchisees succeed by leveraging discipline while serving their communities and assisting fellow vets in entrepreneurship.

This brand page has been paid for by RIGHT AT HOME. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Veterans Excel as Right at Home Franchisees: Here's Why

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Why This Telecom Engineer Chose Right at Home and Built a 20-Year Legacy in Senior Care

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After a Tech Career Collapse and Personal Loss, Spartanburg Woman Opens Right at Home to Help Families Walking a Similar Path

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Stepping Into North Jersey: Two Clinicians Take the Lead at Right at Home

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1851 Franchisee Spotlight with photos of Rosaleen Doherty, Jay & Gabrielle Kenney, Right at Home

Family-Owned Right at Home Expands Into Boston With Second Generation Joining the Business

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When&nbsp;<a href="https://www.linkedin.com/in/sacha-butts-9aa288361/">Sacha Butts</a> began looking into the senior care industry, the search became deeply personal. The U.S. Navy veteran and former federal investigator was forced to navigate a confusing web of care options following her mother’s unexpected cancer diagnosis.&nbsp;<a href="https://valley.labusinessjournal.com/healthcare/veteran-brings-right-at-home-to-simi-valley/">According to the LA Business Journal</a>, that difficult journey through a fragmented system ultimately inspired Butts to launch her own&nbsp;<a href="https://rightathomefranchise.com/">Right at Home</a> franchise in&nbsp;<a href="https://www.rightathome.net/simi-valley">Simi Valley</a> this past September.The experience of balancing a high-pressure career with the urgent needs of an ailing parent taught Butts that the right support does more than just help the patient. She quickly found that proper professional care allowed her to step back from the role of primary caregiver to simply be a daughter again. Now, she’s bringing that same relief to Simi Valley, Moorpark, Camarillo and Somis.The timing of the new business meets a critical need in the region. Data from the California Department of Aging shows that the population of&nbsp;<a href="https://vccf.org/ventura-county-aging-boom-will-intensify-experts-predict/#:~:text=The%20data%20that%20tumbled%20out,and%20virtually%20all%20other%20services.">Ventura County residents aged 60 and older</a> is expected to hit 240,000 by 2040. Currently, residents 65 and older already make up 30% of the county’s population, and many of these seniors expressed a clear preference for aging in place (rather than moving to institutional facilities).Butts spent nearly a year preparing for the launch, using the same attention to detail she honed as a federal investigator to navigate complex licensing and regulatory requirements. She spent hours researching the differences between non-medical in-home care and medical home health care to ensure she could guide families through their own moments of crisis."It was a very long, tedious process to get my license and get everything set up,” Butts told the L.A. Business Journal of her path to&nbsp;<a href="https://1851franchise.com/rightathome/info">Right at Home</a> ownership. “It’s been an interesting learning experience – this is my first time owning my own business."Her background in the Navy and as an investigator now informs how she goes about hiring. She applies a high level of scrutiny to her team, looking for the specific blend of professionalism and compassion that made such a difference for her own mother.By joining&nbsp;<a href="https://1851franchise.com/rightathome">Right at Home</a>, Butts is tapping into a brand with more than 750 locations globally. Her goal is to move beyond the paperwork and logistics to provide a human connection for those in her community. By offering reliable support for daily tasks like cooking and cleaning, she’s giving local families the gift of time, comfort and peace of mind.Read the full article <a href="https://valley.labusinessjournal.com/healthcare/veteran-brings-right-at-home-to-simi-valley/">here</a>.

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Navy veteran Sacha Butts transitions from federal investigations to senior care via a Right at Home franchise, providing local families with the peace of mind she discovered during a family crisis.

LA BUSINESS JOURNAL: Veteran Brings Right at Home to Simi Valley

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SPRINGFIELD, MA&nbsp;—&nbsp;<a href="http://rightathomefranchise.com">Right at Home</a>, the industry-leading in-home care franchise with more than 750 locations across the United States and four other countries, is targeting Springfield for its next phase of strategic growth, with a focus on smaller communities and nearby rural areas where families often have fewer local care options. The brand plans to open at least one new unit across Springfield, Westfield and surrounding communities to meet the growing demand for in-home support for seniors and adults with disabilities who want to remain at home.For local entrepreneurs, the opportunity is clear: build a relationship-driven business in markets where assurance travels fast and dependable care can make an outsized impact. In many rural communities, families face longer drive times, limited provider choice, and fewer resources to help loved ones age in place.&nbsp;<a href="http://1851franchise.com/rightathome/info">Right at Home’s</a> model is designed to help franchisees bring consistent, professional care closer to where people live while creating a resilient local business rooted in the community.“We see real opportunity in Springfield and Westfield. Families here need reliable care, and there are local leaders who want to step up and provide it,” said&nbsp;<a href="https://www.linkedin.com/in/jennychaney/">Jennifer Chaney</a>, Senior Vice President of Franchise Development and Sales. “We’re excited to meet people who care about their community and want to build a business that makes a difference.”Right at Home enters 2026 after a steady year of development and progress. The company awarded 24 new territories in 2025 and completed 22 resales, with nearly 30 new offices opening across the country, many tied to territories sold in 2024. “It’s been a really fantastic year,” Chaney said. “Territory sales and resale activity have both been very consistent with years past. There haven’t been any curveballs or unforeseen circumstances that got us off track — it’s just been a solid, steady year for our system.”The region presents a strong opportunity for in-home care services, with an aging population over 65+ of 30,271 seniors requiring care in Springfield, Westfield and its surrounding communities. This is 20 percent of the area’s total population.Right at Home strengthened its franchisee tool kit in 2025 with major technology rollouts, including a systemwide Zoho CRM launch to support functions from client management to day-to-day scheduling, and a new Encapture partnership that produced a custom app to make daily operations easier by streamlining onboarding, training and document sharing. The brand also expanded family-facing support through RightAssist, a discreet monitoring bracelet and mobile app, and deeper involvement in Medicare’s GUIDE (Guiding an Improved Dementia Experience) program to better serve families caring for loved ones with dementia.The company’s reputation for quality continues to be recognized across the franchise industry. Right at Home has been ranked on the Entrepreneur Franchise 500 list for the 22nd consecutive year and was named a 2025 Top Franchise Brand for Multi-Unit Owners by Entrepreneur Magazine. The brand also received the Culture100 Award from Franchise Business Review and was named to Franchise Business Review’s 2024 Hall of Fame. In 2025, Franchise Business Review celebrated Right at Home with several major honors, including Top Overall Franchise, Most Profitable Franchise, and recognition for culture, veteran opportunities, and franchisee satisfaction.Right at Home is dedicated to helping seniors and adults with disabilities live independently through personalized in-home care. Its services range from companionship and personal care to assistance with everyday activities. Each locally owned office employs thoroughly screened and trained caregivers who are insured and committed to delivering peace of mind to the families they serve.“Our focus is on giving franchise owners the tools and guidance they need to thrive,” said&nbsp;<a href="https://www.linkedin.com/in/mallory-hoskinson/">Mallory Hoskinson</a>, Senior Director of Growth and Engagement. “Whether it’s lead generation, operations, or long-term strategy, we’re here to help them build strong, lasting businesses.”To learn more about franchising with Right at Home, visit&nbsp;<a href="https://rightathomefranchise.com/">https://rightathomefranchise.com/</a>.ABOUT RIGHT AT HOMEFounded in 1995, Right at Home offers in-home care to seniors and adults with disabilities who want to live independently. Most Right at Home offices are independently owned and operated and directly employ and supervise all caregiving staff. Each caregiver is thoroughly screened, trained, and bonded/insured before entering a client’s home. Right at Home’s global office is based in Omaha, Nebraska, with more than 750 franchise locations in the U.S. and four other countries.If you're interested in taking the next step in making a difference in your community as a Right at Home franchisee, visit http://rightathomefranchise.com or to read more about franchise ownership, visit our blog at:&nbsp;<a href="https://rightathomefranchise.com/forc/">https://rightathomefranchise.com/forc/</a>.

Right at Home Targets Springfield, Westfield and Nearby Rural Communities for In-Home Care Growth

Backed by a 750-plus-unit system and momentum from 2025, the in-home care franchisor is focusing on smaller markets where seniors need reliable support close to home.

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OMAHA, Neb.&nbsp;—&nbsp;<a href="http://rightathomefranchise.com">Right at Home</a>, the industry-leading in-home care franchise with more than 750 locations across the United States and four other countries, closed 2025 with strong growth and major progress in system innovation.The company awarded 24 new territories during the year and completed about 22 resales, helping both new and existing franchisees expand their footprint. Nearly 30 new offices opened across the country, many tied to territories sold in 2024.“It’s been a really fantastic year,” said&nbsp;<a href="https://www.linkedin.com/in/jennychaney/">Jennifer Chaney</a>, Senior Vice President of Franchise Development and Sales. “Territory sales and resale activity have both been very consistent with years past. There haven’t been any curveballs or unforeseen circumstances that got us off track — it’s just been a solid, steady year for our system.”<h2>Strengthening Operations Through Technology</h2>A major milestone for the brand in 2025 was the launch of Zoho CRM across the franchise system — a multi-year project designed to help owners streamline operations and improve communication. The new platform now supports everything from client management to day-to-day scheduling.“Zoho was a very big win for us and a huge project,” Chaney said. “We're very delighted to see the project in motion.”&nbsp;Another highlight of 2025 was&nbsp;<a href="http://1851franchise.com/rightathome/info">Right at Home’s</a> new partnership with Encapture. Together, the two organizations launched a custom app designed to help franchise owners manage daily operations more efficiently.The idea came directly from the field. Through the Strategic Leadership Council, a group of franchise representatives who share systemwide feedback, owners repeatedly asked for a mobile tool that could simplify onboarding, training and document sharing.“Our franchise owners wanted an app they could use to access training materials, handle onboarding, and share documents from their phones,” Chaney said. “So we partnered with Encapture, and it’s been a huge win for everyone.”<h2>Where Growth Is Headed</h2>As Right at Home plans for the year ahead, its development team is turning its focus toward several key markets, including Ohio, Pennsylvania, Minnesota, Michigan, Wisconsin, Massachusetts, and Iowa. Each offers favorable licensing requirements and growing populations of seniors who need care, as the company looks to close in on more rural areas that have historically lacked enough senior care options. Right at Home wants to enter these markets to truly make a difference in the lives of the elderly in those communities.Technology will continue to play a central role in 2026. The brand’s innovation team is already exploring how to responsibly integrate artificial intelligence into operations to make franchise management even more efficient.“There are so many ways our franchise owners can use AI in their businesses, but what are the best ways? What are the most efficient ways?” Chaney said. “We have a fantastic team and a fantastic department that does all the research on what's best for our franchise owners to incorporate into their business.”<h2>Building on the Right Kind of Growth</h2>For 2026, Right at Home plans to award at least 24 new territories, consistent with its measured approach to expansion. Chaney says the goal isn’t just about numbers; it’s about finding the right people to carry the brand’s mission forward.“This is a very people-centered business,” she said. “You have to have a passion for people.”Chaney also emphasized that resale opportunities will remain a valuable entry point for prospective owners. These existing businesses come fully operational with staff, clients, and infrastructure already in place.“Buying a resale is like stepping into a plane that’s already in flight,” she said. “It’s a running business that’s ready to keep going under new leadership. For many buyers, that’s the best fit.”ABOUT RIGHT AT HOME:Founded in 1995, Right at Home offers in-home care to seniors and adults with disabilities who want to live independently. Most Right at Home offices are independently owned and operated and directly employ and supervise all caregiving staff. Each caregiver is thoroughly screened, trained, and bonded/insured before entering a client’s home. Right at Home’s global office is based in Omaha, Nebraska, with more than 750 franchise locations in the U.S. and four other countries. For more information about Right at Home, visit&nbsp;<a href="https://www.rightathome.net">https://www.rightathome.net</a> or read the Right at Home blog at&nbsp;<a href="https://www.rightathome.net/blog/.">https://www.rightathome.net/blog/.</a>&nbsp;

After a year marked by consistent growth and new technology rollouts, the in-home care leader enters 2026 focused on smart expansion, AI innovation, and supporting mission-driven franchise owners.

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OMAHA, Neb. —&nbsp;<a href="http://rightathomefranchise.com">Right at Home</a>, the industry-leading in-home care franchise with more than 750 locations across the United States and four other countries, was named to&nbsp;<a href="http://www.entrepreneur.com/franchise500">Entrepreneur’s 2026 Franchise 500</a>, earning the No. 145 overall spot and ranking No. 2 in the senior care category. The brand moved up 73 positions from last year’s No. 218 ranking, underscoring strong performance across franchise growth, operational stability, and brand strength.Now in its 47th year, the Franchise 500 is Entrepreneur’s most comprehensive franchise ranking, evaluating systems based on more than 150 data points, including unit growth, financial strength, fees, support, and brand power.“Moving up more than 70 spots in one year — and ranking No. 2 in senior care — is a meaningful reflection of the work happening across our system,” said&nbsp;<a href="https://www.linkedin.com/in/jennychaney/">Jennifer Chaney</a>, Senior Vice President of Franchise Development and Sales. “Our franchise owners are building strong, sustainable businesses, and our corporate team is focused on giving them the tools, technology, and support they need to do that well.”<a href="http://1851franchise.com/rightathome/info">Right at Home</a> closed 2025 with steady, disciplined growth across its franchise system. The brand awarded 24 new territories during the year, completed approximately 22 resales and opened nearly 30 new offices nationwide. Much of that momentum was supported by continued investment in systemwide technology, including the rollout of a new CRM platform and a custom mobile app designed to streamline operations, onboarding, and training for franchise owners.“We’re very intentional about how we grow,” Chaney said. “This recognition reinforces that measured expansion, combined with operational innovation, is resonating — not just with prospective franchisees, but within the broader franchise industry.”The Franchise 500 ranking is widely viewed as a key benchmark for franchise performance and a trusted research tool for entrepreneurs evaluating franchise opportunities. Brands included in the ranking demonstrate resilience, adaptability, and long-term viability in a competitive marketplace.“Right at Home continues to stand out because of its people-first mission and its commitment to supporting franchise owners at every stage,” Chaney said. “As we look ahead to 2026, our focus remains on finding mission-driven owners and expanding into communities where quality senior care is truly needed.”To view Right at Home’s full ranking profile, visit&nbsp;<a href="http://www.entrepreneur.com/franchise500">www.entrepreneur.com/franchise500</a>. Results are featured in the January/February 2026 issue of Entrepreneur.ABOUT RIGHT AT HOMEFounded in 1995, Right at Home offers in-home care to seniors and adults with disabilities who want to live independently. Most Right at Home offices are independently owned and operated and directly employ and supervise all caregiving staff. Each caregiver is thoroughly screened, trained, and bonded/insured before entering a client’s home. Right at Home’s global office is based in Omaha, Nebraska, with more than 750 franchise locations in the U.S. and four other countries. For more information about Right at Home, visit&nbsp;<a href="https://www.rightathome.net">https://www.rightathome.net</a> or read the Right at Home blog at&nbsp;<a href="https://www.rightathome.net/blog/.">https://www.rightathome.net/blog/.</a>&nbsp;

Right at Home Named Among the Top Franchises in Entrepreneur’s Franchise 500 for 2026 

The in-home care franchise jumped 73 spots from last year, driven by steady system growth, ongoing technology rollouts, and strong franchisee performance.

Veterans Excel as Right at Home Franchisees: Here's Why

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