Right at Home

<a href="https://1851franchise.com/rightathome/info">Right at Home</a>, the in-home care franchise with over 700 units across the United States and&nbsp; five other countries, has built a strong network of dedicated owners and caregivers. For many, their work in the industry is a calling, and they feel driven to consistently improve through relationship building, adaptable support, and a commitment to knowing and treating their clients like family. This is the case for two of the brand's most successful franchisees,&nbsp;<a href="https://www.linkedin.com/in/beaugreen/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=what-makes-a-great-right-at-home-franchisee-adaptability-care-and-commitment-2723882" target="_blank" rel="nofollow">Beau Green</a>, who owns locations in Kentucky, Alabama, and Tennessee, and&nbsp;<a href="https://www.linkedin.com/in/paulrblom/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=what-makes-a-great-right-at-home-franchisee-adaptability-care-and-commitment-2723882" target="_blank" rel="nofollow">Paul Blom</a>, who has established a robust&nbsp;<a href="https://www.linkedin.com/company/right-at-home-twin-cities-&amp;-south-suburbs/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=what-makes-a-great-right-at-home-franchisee-adaptability-care-and-commitment-2723882" target="_blank" rel="nofollow">network of caregivers in Minnesota</a>.In a business as personal as in-home care, it is important that each caregiver, leader, administrative employee and any other members of the support team recognize the value of their impact and truly care about the people they serve. This is the standard among Right at Home owners and employees, and the commitment to quality care shines through in every conversation.“After looking at a number of different franchises,&nbsp;<a href="https://rightathomefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=what-makes-a-great-right-at-home-franchisee-adaptability-care-and-commitment-2723882" target="_blank" rel="nofollow">Right at Home</a> just had the right people,” said Green. “When I spoke with franchisees in the validation process, it was always a person I could be friends with and listen to. People that I called about the business are now people that I call my dearest friends. We’ve been really tenacious in the business, and I’ve loved it.”<h3>A Career Shift for Caring Hearts</h3>Right at Home franchisees come from a variety of backgrounds and bring diverse life experiences to the business. While there is no single profession that sets a new franchisee up to succeed, there is a common trait: genuine care and interest in the business and its purpose. For many owners, this comes in the form of an impactful personal experience with a need for in-home care.Blom’s experience of care was shaped heavily by the passing of his grandmother in his early childhood. Though he pursued multiple different positions in his teen and young adult years, including running a newspaper route and mowing lawns, the community care aspect always crept back in.“I started a lawn mowing business and mowed elderly people’s lawns,” explained Blom. “I had clients with which that job kind of morphed from just mowing the lawn to mowing the lawn and going to pick up groceries or mowing the lawn and vacuuming the living room — I was doing all kinds of other things.”Blom’s willingness to help out when needed has been a consistent trait in his career development, even before he owned a business focused on such service.After completing his degree, Blom and his husband moved to a neighborhood that was heavily saturated with elderly neighbors. Blom rekindled his love for supporting others, and his husband became a valuable part of the team, too.&nbsp;Very quickly, the pair’s willingness to lend a hand was noticed. Blom joked that neighbors would come knocking on the door asking, “Boys, are you home? I brought cookies!” “Bringing cookies was the tell that they needed us to do something, but we didn’t mind,” he added. Soon, his mother-in-law took note of the trend and suggested the pair look into going into business in an official capacity. After inquiring with Right at Home and feeling immediately welcomed, Blom and his husband purchased their Minnesota territory. They were the third franchisees to join Right at Home and have spent more than 20 years growing their business and helping their community.The pair illustrates the power of having a deep connection to the Right at Home mission and the people it serves. Whether you’ve experienced in-home care needs within your family or simply always find yourself jumping in to help, a servant spirit is a key component to succeeding with Right at Home.Green has a similar transition story with a background that lies in the intersection of healthcare, technology, and relationships. Though he long thought he’d like to find himself in healthcare, not being a clinician meant he would need to take a bit of an alternate route. At just 30 years old, he began his search for a franchise and found Right at Home.&nbsp;“It was the right people with the right feel,” said Green, “and I decided to start with my first location in Birmingham, Alabama.”Green put an emphasis on strong training, systems, and relationships — both internally and externally — early in the process to ensure he was priming the company to scale in line with his dreams. In just 12 years, he has scaled to 10 franchise territories that serve a one-hour radius surrounding the Nashville, Birmingham, Tuscaloosa, Huntsville, and Montgomery areas.For Green, success comes from having the right people and clearly communicating the right expectations. With this, he creates a level of consumer confidence that allows families to feel comfortable welcoming the team into their homes and relying on each caregiver. In an important industry where clients’ needs can be ever-changing, it is important that owners are able to communicate clearly and adapt on short notice to overcome any hurdles.“We talk to every caregiver every single day,” said Green. “By having those conversations, what we're trying to create is a level of consumer confidence that starts internally. If our caregivers have confidence in the care plan and what they’re providing, they enter a client’s home educated and fully understanding what is needed from them for the client to be adequately cared for. Without the right people, you can’t expand the business.”<h3>Finding Success with Commitment to Quality Care&nbsp;</h3>After a combined decades spent in the Right at Home business, Blom and Green have been able to determine both what works best for their own businesses and watch as fellow franchisees differentiate themselves through service. Through the experience and observation, both men have determined that a true commitment to quality care, no matter what that looks like, and a willingness and ability to build a strong, nimble team allow Right at Home teams to serve their clients while driving the business forward.“One of the themes I see in terms of people who are successful in this business is a balance between business acumen and wanting to do this because you want to do the right thing — because you really have a heart for helping families navigate this,” explained Blom. “I think the people who are the most successful will spend as much time on the phone talking to a family that will never end up using their services as they do talking to someone who does. The mindset is, ‘I’m here to help you, whether that’s with my service or by connecting you with a colleague in the industry who would be better suited to help your family.’ That’s a really, really big part of it.”Notably, being in the business for an extended period of time also lends itself to franchisees needing to adapt. Just as the needs of a specific client can change at any moment, the needs and demands of the larger industry are not static. Using a GPS for real-time directions and route updates rather than an antiquated, static map, Green explained, keeps the team up to date and prepared to tackle any challenges“We communicate the routine and pillars of the business with our caregivers, but it’s not a one-time print-out that says ‘Here’s the plan,’” added Green. “What we’re doing collectively — as a system, with peers, with the corporate team, with coaches, and with the strategic council — is functioning as a GPS that is always rerouting. With this business model, we have the vehicle, tires, and gas we need to move forward. That positions us well in healthcare, but we have to leverage that GPS to make sure we get to where we’re going, regardless of new or unexpected circumstances.”If you're interested in taking the next step in making a difference in your community as a Right at Home franchisee, visit&nbsp;<a href="https://rightathomefranchise.com/?utm_source=1851franchise.com&amp%3B%3Butm_medium=article&amp%3B%3Butm_campaign=pr&amp%3Butm_medium=article&amp%3Butm_campaign=how-right-at-home-franchisee-spencer-robinsons-personal-experience-motivated-him-to-make-a-difference-in-his-community-gaining-success-in-his-first-year-of-business-2723659&utm_source=1851franchise.com&utm_medium=article&utm_campaign=what-makes-a-great-right-at-home-franchisee-adaptability-care-and-commitment-2723882" target="_blank" rel="nofollow">https://rightathomefranchise.com/</a>

What Makes a Great Right at Home Franchisee: Adaptability, Care, and Commitment

1851 Franchise

Two of the brand’s long-standing franchisees share what they have done to scale and remain successful in the in-home care industry.

This brand page has been paid for by RIGHT AT HOME. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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Long before she became a&nbsp;<a href="https://rightathomefranchise.com/">Right at Home</a> franchisee in&nbsp;<a href="https://www.rightathome.net/janesville">Janesville, Wisconsin</a>,&nbsp;<a href="https://www.linkedin.com/in/katie-villa/">Katie Villa</a> had spent much of her adult life as a caregiver. She started in the field during college and continued in patient care after becoming a nurse. This past year, she took care of her grandfather during his end-of-life hospice care.&nbsp;“That was very eye-opening and really showed me the importance of having seniors age in their home and providing them that dignity,” she said. “And also having caregivers in the home who are compassionate and provide quality care.”Katie began looking into in-home care, including hospice nursing, as a possible next step. Around that time, she came across a newspaper article about&nbsp;<a href="https://1851franchise.com/rightathome/info">Right at Home</a> and sent it to her mom,&nbsp;<a href="https://www.linkedin.com/in/maryjovilla/">Mary Jo Villa</a>. Mary Jo encouraged her to learn more, and before long, she was interested in the opportunity, too.Mary Jo spent her career in human resources and operations for a group of newspapers and radio stations, where she held almost every seat except the newsroom. Now, she works for a large holding company, where she supports 20 different companies with benefits work.&nbsp;“When Katie saw this article and sent it to me, my first piece of pride was, ‘Yes, she's still reading the newspaper.’ But I told her we should absolutely explore it,” Mary Jo said. “I have been so impressed with Right at Home. They were clearly selecting us, and we were selecting them.”From the early discovery process through onboarding, the Villas were impressed with how much structure and support the brand provided. The training programs and ongoing business coaching gave them confidence in the business.&nbsp;“Katie's only 30 years old, and so yes, she has me, but you need someone other than your mom validating what your mom says,” Mary Jo said. “So I’ve been extremely impressed with the expertise coming out of Right at Home corporate&nbsp;and how they bring new owners on.”<h2>What It’s Like Working as a Family</h2>Working with your mom, or any family member, isn’t for everyone. It can often be polarizing, with some people not recommending it at all, and some not being able to recommend it enough. Katie and Mary Jo see their different strengths, and the time they spend together, as part of what makes the partnership work.“I never could have imagined doing this without my mom,” Katie said. “Obviously, her knowledge and her expertise, but also her support. I think that we're so fortunate to have a close relationship. I've watched her my entire life. She's been a boss my entire life and this really embodies that and being able to continue that legacy in our family.”For Mary Jo, one of the most rewarding parts has been watching Katie step into her own expertise. Katie oversees the caregiving and client side of the business, while Mary Jo handles operations and strategy, giving the two a natural division of responsibilities.“I'm here and highly involved and working, but Katie is the principal operator,” she said. “I've worked in family offices my whole life. You just draw those boundaries. There are the things that you're going to make a mutual decision on and there are the things that you say, ‘No, this is your decision’ or 'This is my decision.’ And then you don't second-guess each other.”Because their skill sets are so different, the partnership has been easier to navigate. Katie leads decisions around care plans and client relationships, while Mary Jo takes the lead on business systems and financial structure.“We enjoy being together and we laugh a lot. We believe in hard work, but we have fun. There's nothing that is so profound that it would affect our mother-daughter relationship,” Mary Jo said.&nbsp;<h2>How They Are Building a Presence in Janesville</h2>The Villas are building their business with a strong focus on their community. Having lived and worked in the area for decades, Mary Jo sees that as a major advantage.“I've been established in the community for almost 40 years,” she said. “We consider our entire family a part of this, even if they won't be employed, so to speak. Our whole family is going to be in T-shirts at events. We'll be out as a public face in the community.”As a young owner, Katie plans to stay involved and continue building both the client base and the caregiver network. She sees Right at Home as an opportunity to serve seniors and create opportunities for people in the community who want to step into caregiving roles.“I want to be able to be the go-to person in this community for both our clients, for the seniors, but also for our caregivers,” she said. “Whether you're a student, whether you've been a caregiver for your family, whether you're retired and looking to help out somebody in the community, I really want to encourage people and empower the caregivers to do those things and come up with creative ideas to help grow the business.”If you're interested in taking the next step in making a difference in your community as a Right at Home franchisee, visit&nbsp;<a href="https://rightathomefranchise.com/">https://rightathomefranchise.com/</a>.&nbsp;

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<a href="https://www.linkedin.com/in/jeremystarkel/">Jeremy</a> and&nbsp;<a href="https://www.linkedin.com/in/kristin-starkel-941880112/">Kristen Starkel</a> built their careers in Omaha, but both came from smaller communities in rural Nebraska. Over time, they began thinking about what it would look like to return and build something in the places where they grew up, close to family, friends, and the people they knew best.“We were really drawn back to home,” Jeremy said. “This is where we were born and raised, where our friends and family are. We wanted to do something that would give back to the community and align with our skills and our passion, whether that was healthcare from a staffing standpoint or more hands-on patient care.”That decision led them to&nbsp;<a href="https://rightathomefranchise.com/">Right at Home</a>, where they now operate five locations across northeast and central Nebraska, serving a wide range of rural and farm-based communities.<h2>Meeting a Real Need in Rural Markets</h2>Many residents in rural areas live miles from the nearest hospital or clinic, with limited options in some cases. This creates a real challenge for older adults who want to remain at home.“We serve a lot of the farm communities, the gravel roads, the cornfield areas of Nebraska where people don’t have access to care as much,” Jeremy said. “We don’t have a lot of nursing homes or hospitals in some of these areas, so people have to drive a long distance. It’s nice to be able to go to them and help them in their homes.”In many of these communities, home care is one of the only consistent options available, especially for seniors who are not ready or willing to relocate. That creates a steady, often urgent demand for&nbsp;<a href="https://1851franchise.com/rightathome/info">Right at Home</a>. It also allows providers to step in as a reliable solution where other parts of the healthcare system may be harder to reach.“So it’s really rewarding to be able to give people that option,” Jeremy said. “There just aren’t a lot of choices out here, and if someone wants to stay home, we can help make that possible.”<h2>Overcoming Logistics and Building Scale</h2>Operating in rural markets comes with its own unique challenges. Travel distances are longer, hiring can take more time and scheduling requires flexibility across a wide geographic area.“It’s not unusual for someone to drive 45 minutes to an hour to get to a client,” Jeremy said. “We have to set that expectation upfront with our care staff. The clients are there and they need the care, but you might not have someone right next door, so you have to be willing to drive.”Having coverage in more remote areas can also be a challenge, especially when caregivers are not available nearby right away. But the team works to coordinate care as soon as possible, sometimes even collaboratively with other providers.&nbsp;“You might not have a caregiver in those areas already, so it can take a little bit of time to get care lined up,” Kristen said. “At the end of the day, we want to make sure the client gets taken care of one way or another.”<h2>The Advantage of Small-Town Trust</h2>Though it can be more logistically challenging in rural areas, these areas offer trust that’s usually difficult to replicate in larger markets. Reputation spreads quickly in small towns and relationships carry even more weight.&nbsp;“A lot of it is word of mouth,” Jeremy said. “If you have a good reputation in a small community, people talk. We’ve built trust over time by providing quality care, and people share their experiences with neighbors, friends, and family. That’s been a big driver of our business.”That has allowed the Starkels’ locations to expand without relying heavily on traditional advertising. New clients often come in having already heard about the brand from someone they trust.<h2>A Business That Feels Personal</h2>In rural markets, the work often feels more personal because of how closely connected communities are. Many clients are not strangers but people the Starkels and their team already know.“I’ve taken care of school teachers of mine, and we’ve worked with friends’ parents and grandparents,” Jeremy said. “When people need help, they already know we’re here and they know they can call us. That’s a really neat part of being in a small community.”The team also actively participates in local events, partners with organizations and volunteers their time to support the people they serve. That involvement helps strengthen relationships and keeps the business closely connected to the communities it serves.“We do a lot of volunteering and community involvement, whether it’s working with senior centers, partnering with the VA or helping with local fundraisers,” Kristen said. “We’ve been fortunate to be where we are, so we want to give back and be part of the community, not just operate a business in it.”<h2>Why Rural Markets Are Worth the Investment</h2>Rural markets may not always be the obvious choice for starting a franchise. Population size and geography can raise questions about scalability, but the Starkels’ experience shows that those concerns are often outweighed by opportunity.“When we were first looking at it, people might say a market like Norfolk, Nebraska isn’t big enough or doesn’t have the population to support it,” Jeremy said. “But I think we’re a testament that that’s not necessarily true. It’s really what you make of it.”In rural areas, where options can be limited, Right at Home provides a path for individuals to remain in their homes and communities. For many families, that option would not otherwise exist.“For a lot of people here, especially farmers, they don’t want to leave their homes,” Kristen said. “Being able to provide that option, to help them stay where they’re comfortable for as long as possible, is incredibly rewarding.”If you're interested in taking the next step in making a difference in your community as a Right at Home franchisee, visit&nbsp;<a href="https://rightathomefranchise.com/">https://rightathomefranchise.com/</a>.&nbsp;

From word-of-mouth referrals to gaps in care access, rural markets offer both purpose and long-term opportunity for home care providers.

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What Makes a Great Right at Home Franchisee: Adaptability, Care, and Commitment

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