Right at Home, the in-home senior companionship and care franchise with more than 600 locations around the world, has figured out the secret recipe for running a successful business. The brand name has become synonymous with compassionate care for aging seniors as the demographic is set to expand in what industry experts are calling the “silver tsunami.”

A combination of pandemic-induced isolation and longstanding demographic trends have combined to create a perfect storm for the senior care industry, and Right at Home’s award-winning, profitable business model positions entrepreneurs to succeed while providing a vital service.

“This is a people business. It’s an industry with a heart,” Jen Chaney, the brand’s vice president of franchise development said. “One hundred percent of the people that become Right at Home franchise owners look for that success with significance. It’s something that matters to them. They want to help people, change people’s lives and connect with the community. That’s what we look for in a franchise owner as we expand rapidly across the country.”

Why Invest in Senior Care?

The $94 billion senior care industry will only grow over the next decade. The population of Americans 65 and older will double by 2060, and two-thirds of that group are projected to need long-term care in their lifetime. This means the demand for trusted names in senior care will only grow over time.

“The baby boomers are getting older,” said Chaney. “The first baby boomer just turned 75 this year, and they have a long road ahead of them. This population is going to grow rapidly, and the need for senior care will grow with it.”

Not only do demographics favor this sector’s longevity and rise, but it also provides entrepreneurs a chance to work in a deeply gratifying field. Older generations have a wealth of knowledge and experience to share, and helping them age gracefully on their own terms represents a tremendously fulfilling career. 

Why Invest in Right at Home?

Right at Home offers entrepreneurs the chance to focus on giving care to seniors without the typical worries of business ownership. Streamlined operations, best-in-class training and dedicated support staff all work around the clock to let franchisees focus on the important work of helping seniors.

“If you’re looking for a business to help people age happier and feel better, this is it. The pride we take in senior care is reflected in every aspect of our business, from caregivers to staff to owners themselves,” said Chaney.

Right at Home franchises typically outperform independent businesses in the same sector, and being a franchisee with the brand comes with substantial perks.

“Becoming a Right at Home franchisee means surrounding yourself with people who are like-minded, who joined for the exact same reasons as you,” said Chaney. “There’s an instant connection with hundreds of other people who are just like you, doing the same work as you, and all making themselves available to learn from each other and teach new franchisees.”

Why Invest in Right at Home, Right Now?

In addition to positioning themselves to cash in on the burgeoning need for senior care, entrepreneurs will find the Right at Home business opportunity especially attractive during the pandemic era because the brand has completely overhauled training, making it both more flexible and effective.

“Our very comprehensive training program is a hybrid of virtual and in-person sessions,” said Chaney. “We have individual sessions and instructor-led group sessions. We have onsite training and in-person training offices all around the country.”

Also, with hundreds of franchisees in the system already, Chaney says Right at Home is constantly mining their feedback for best practices and new ideas.

“We’re always asking our franchisees: ‘What are some of the things that would have made your experience much more comprehensive? What could we have covered in training to better set you up?’” said Chaney. “That’s what we have in place to really get them launched. It covers everything from A to Z. It’s been recently revamped and is now much more comprehensive thanks to direct feedback from franchise owners, and it really does make a difference.”

Currently, Right at Home is rapidly growing with no signs of slowing down. As the pandemic causes widespread unemployment but keeps asset prices high, tons of entrepreneurs have flooded the market to sign on at Right at Home’s most in-demand territories. But, according to Chaney, the brand still has plenty of white space to grow for passionate franchisees.

The total investment necessary to begin the operation of a Right at Home franchise ranges from $80,150 to $147,550. Learn more here: https://rightathomefranchise.com/.