Which Wich will be opening its first location in Roanoke this year, and the Roanoke Times recently spoke with franchisee Nisha Patel about the brand and her upcoming opening.

According to the article, Patel has been a big fan of the brand for some time, and will be opening up at the Towers Shopping Center in February.

The story also details the Which Wich ordering style and menu, and mentions that franchise development manager AJ Schuler has high hope for the area as the brand plans to continue growth throughout the state of Virginia.

You can view the entire article here.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.